Pop Mart

Founded in 2010, POP MART began as a trendy toy store in Beijing's Zhongguancun district and has since grown into a leading global trendy culture and entertainment group. As a brand and retail company specializing in trendy toys, POP MART has built a trendy toy ecosystem integrating IP operations, design and production, sales channels, and fan culture through original design, IP incubation, global marketing, and blind box sales. Its blind box economic model has pioneered a new way to enjoy trendy toys and driven the rapid expansion of the trendy toy market in China and globally.

POP MART's core value lies in its "IP incubation capabilities + global supply chain management." By signing numerous original artists, POP MART has incubated numerous classic IPs, such as the well-known Labubu, Skullpanda, Molly, DIMOO, Hirono, and others. POP MART has established a comprehensive IP operation system from design to production. LABUBU-related products alone have driven explosive growth in overseas markets.

POP MART has evolved from its early ambition of "becoming China's Disney" to "becoming the world's POP MART." Embracing a "From the world to the world" strategy, it plans to achieve 20 billion yuan in sales by 2025, with overseas business accounting for over 50%.

Pop Mart's IP include: