LABUBU

Labubu is an anime character with an evil and sneaky appearance, but its heart is actually kind-hearted. Its designer, Long Jiasheng LABUBU Elf Dessert Badge, has also been officially released on platforms such as POPMART Bubble Mart's national store POPMART Bubble Mart's Tmall flagship store, Paqu APP Mall Bubble Box Drawer, and overseas markets for desserts.

Labubu's prototype is an elf. The elf Labubu comes from the picture book "Mysterious Buka". With mainly black and white lines and wild brushstrokes, Labubu and the elf group suddenly became famous. Labubu looks evil and sneaky with sharp fangs, but has a kind heart. Labubu is one of the many characters in The Monsters elf group launched by designer Long Jiasheng.

Labubu’s creative background

The creator of Labubu, Lung Ka-sheng, is a Hong Kong toy designer currently living in Belgium. He moved to the Netherlands with his parents when he was a child. Without knowing any Dutch, he started reading Dutch picture fairy tales at the suggestion of his teacher, which also opened up his career. His journey to painting.

Long Jiasheng, who originally liked painting, turned his love for elves into a creative subject after reading many elf stories. He used the perspective of elves to explore various problems that people encounter, including family affection and love. and friendship, I hope readers can see the message the story wants to convey in his paintings.

Long Ka-sheng was originally a picture book creator. It was not until 2010 that he cooperated with Hong Kong toy brand How2work to materialize the elves in the picture books and create more characters. For example, Labubu is derived from the elf in "The Mysterious Buka" .