Hacipupu

Hacipupu is a popular IP launched by Pop Mart .
The design concept of Hacipupu is mainly reflected in paying attention to ordinary people who contribute to their respective positions through the "pure and beautiful perspective of children". The design inspiration of Hacipupu comes from the image "Haci" co-created by artists Agee & Yep in PINKBOOMSTUDIO studio in 2020. The image is described as an introverted and shy little boy with the characteristics of "ordinary but a little special".
The designer hopes to convey the design concept of "keeping a childlike heart" through Hacipupu, so that people can maintain a simple and happy mentality in their busy lives. The image design of Hacipupu also reflects the designer's understanding and resonance with "socially anxious" adults, hoping that people can find warm companionship in their own little world like Hacipupu.