MINISO

MINISO is a global retail brand originating in Guangzhou, China, co-founded in 2013 by Ye Guofu and Japanese designer Junya Miyake.
MINISO's IP co-branding strategy includes collaborations with over 150 top global IPs, including Disney, Sanrio, and Pokémon, and the company releases over 10,000 new IP products annually.
MINISO's core philosophy: "Quality, Creativity, and Affordability" champions a simple, natural, and refined lifestyle, committed to providing consumers with cost-effective everyday products. MINISO blends Nordic style with Japanese quality, prioritizing product design and practicality. Over 300 designers worldwide (including those from Japan and Europe) create original designs based on trendy elements gathered by buyers.

MINISO cooperation characters:

Sanrio

Stitch