Sanrio
IP Character
Sanrio
Sanrio
Sanrio
Brand Sanrio

I am Sanrio, and I have been making the world cuter since 1960. Born in Japan, I started with a simple idea — that small gifts and sweet characters could bring happiness to everyday life. Over the decades, I have introduced some of the world's most beloved characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Hangyodon, and many more. Each character carries a story, a personality, and a feeling. I believe that a smile shared through a small, cute thing is one of the most powerful forces in the world.

Series List & Full Chronology View All 49 Series →
Sanrio Characters X Baby Zoraa Having A Good Time Series2025
Having A Good Time Series →
zZoton Sanrio Characters Love League Buddies Series Vinyl Plush Doll2025
Love League Buddies Series Vinyl Plush Doll →
zZoton Sanrio Characters Preparation Before Bedtime Series2025
Preparation Before Bedtime Series →
Pucky x Sanrio Characters Series2025
Series →
Sanrio Secret & Chase Rarity Index
Sanrio Secret & Chase Rarity Index Secret & Chase Rarity Index View Collection →

About Sanrio

Sanrio Co., Ltd. is a Japanese company founded in 1960 by Shintaro Tsuji, specialising in designing, licensing, and producing kawaii character merchandise. Home to iconic characters including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin, Sanrio has grown into a global lifestyle brand with revenues exceeding ¥100 billion. Sanrio blind box figures and collectibles are available through TOYSEZ, your dedicated Sanrio collector destination.

Complete Collection Database

TOYSEZ maintains a complete database of all Sanrio blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.