HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • Ozai Spring Garden Party Series Vinyl Plush Pendant Love U Too Ozai Spring Garden Party Series Vinyl Plush Pendant Love U Too
    TOYSEZ
    HEYONE
    Ozai Spring Garden Party Series Vinyl Plush Pendant Love U Too
    Product Content: Brand: HEYONE Product Name: Love U Too Collection: Ozai Spring Garden Party Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 6.3'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $158.97
    $199.99
    $158.97
  • MIMI's City Walk Series Vinyl Plush Pendant Secret Camping OOTD(1/108) MIMI's City Walk Series Vinyl Plush Pendant Secret Camping OOTD(1/108)
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Secret Camping OOTD(1/108)
    Product Content: Brand: HEYONE Product Name: Camping OOTD Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Probability: 1/108 Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $89.99
    $109.99
    $89.99
  • MIMI's City Walk Series Vinyl Plush Pendant Whole Set Opened MIMI's City Walk Series Vinyl Plush Pendant Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI's City Walk Series Vinyl Plush Pendant Whole Set Opened Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 9 x Mini Figure 9 x ID Card of Figure 9 x...
    $336.00
    $336.00
    $336.00
  • MIMI's City Walk Series Vinyl Plush Pendant Hiking In The Woods MIMI's City Walk Series Vinyl Plush Pendant Hiking In The Woods
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Hiking In The Woods
    Product Content: Brand: HEYONE Product Name: Hiking In The Woods Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $36.62
    $49.99
    $36.62
  • MIMI's City Walk Series Vinyl Plush Pendant Freelancer MIMI's City Walk Series Vinyl Plush Pendant Freelancer
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Freelancer
    Product Content: Brand: HEYONE Product Name: Freelancer Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $36.62
    $49.99
    $36.62
  • MIMI's City Walk Series Vinyl Plush Pendant Denim Overalls MIMI's City Walk Series Vinyl Plush Pendant Denim Overalls
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Denim Overalls
    Product Content: Brand: HEYONE Product Name: Denim Overalls Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $36.62
    $49.99
    $36.62
  • MIMI's City Walk Series Vinyl Plush Pendant Fitting Rhythm MIMI's City Walk Series Vinyl Plush Pendant Fitting Rhythm
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Fitting Rhythm
    Product Content: Brand: HEYONE Product Name: Fitting Rhythm Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $36.62
    $49.99
    $36.62
  • MIMI's City Walk Series Vinyl Plush Pendant Have a Latte MIMI's City Walk Series Vinyl Plush Pendant Have a Latte
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Have a Latte
    Product Content: Brand: HEYONE Product Name: Have a Latte Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $36.62
    $49.99
    $36.62
  • Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Product Name: Heyone MIMI The Poem Of Nature Series Whole Set Collection: Heyone MIMI The Poem Of Nature Series Material: ABS/PVC/PC Size: About 3.14'' Age: 15+ Release Date: Aug 16, 2024 note:Brand New Case With Plastic Package Includes: 1 x Brand New Case...
    $228.28
    $228.28
    $228.28
  • Heyone MIMI The Poem Of Nature Series Aster Heyone MIMI The Poem Of Nature Series Aster
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Aster
    Product Content: Brand: HEYONE Product Name: Aster Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $18.99
    $39.99
    $18.99
  • Heyone MIMI The Poem Of Nature Series Icy Palace Heyone MIMI The Poem Of Nature Series Icy Palace
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Icy Palace
    Product Content: Brand: HEYONE Product Name: Icy Palace Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $21.58
    $39.99
    $21.58
  • Heyone MIMI The Poem Of Nature Series Withered Lotus Heyone MIMI The Poem Of Nature Series Withered Lotus
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Withered Lotus
    Product Content: Brand: HEYONE Product Name: Withered Lotus Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $17.14
    $39.99
    $17.14
  • Heyone MIMI The Poem Of Nature Series Mulberry Bud Heyone MIMI The Poem Of Nature Series Mulberry Bud
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Mulberry Bud
    Product Content: Brand: HEYONE Product Name: Mulberry Bud Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $18.57
    $39.99
    $18.57
  • Heyone MIMI The Poem Of Nature Series Late Leaves Heyone MIMI The Poem Of Nature Series Late Leaves
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Late Leaves
    Product Content: Brand: HEYONE Product Name: Late Leaves Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $15.71
    $39.99
    $15.71
  • Heyone MIMI The Poem Of Nature Series New-Born Bamboo Heyone MIMI The Poem Of Nature Series New-Born Bamboo
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series New-Born Bamboo
    Product Content: Brand: HEYONE Product Name: New-Born Bamboo Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $24.28
    $39.99
    $24.28
  • Heyone MIMI The Poem Of Nature Series Dust To Dust Heyone MIMI The Poem Of Nature Series Dust To Dust
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Dust To Dust
    Product Content: Brand: HEYONE Product Name: Dust To Dust Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $37.14
    $39.99
    $37.14
  • Heyone MIMI The Poem Of Nature Series Secret Dawn Heyone MIMI The Poem Of Nature Series Secret Dawn
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Secret Dawn
    Product Content: Brand: HEYONE Product Name: Dawn Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ Probability：1/144 note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $80.00
    $80.00
    $80.00
  • MIMI Myth Mountain and Poseidon Series Inseparable King Bird MIMI Myth Mountain and Poseidon Series Inseparable King Bird
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Inseparable King Bird
    Product Content: Brand: HEYONE Product Name: Inseparable King Bird Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $34.28
    $39.99
    $34.28
  • MIMI Myth Mountain and Poseidon Series Judge MIMI Myth Mountain and Poseidon Series Judge
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Judge
    Product Content: Brand: HEYONE Product Name: Judge Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication might...
    $18.57
    $29.99
    $18.57
  • MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong
    Product Content: Brand: HEYONE Product Name: Fire God Zhu Rong Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $21.42
    $29.99
    $21.42

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