HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI's City Walk Series Vinyl Plush Pendant Have a Latte MIMI's City Walk Series Vinyl Plush Pendant Have a Latte
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Have a Latte
    Product Content: Brand: HEYONE Product Name: Have a Latte Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $36.62
    $49.99
    $36.62
  • Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Product Name: Heyone MIMI The Poem Of Nature Series Whole Set Collection: Heyone MIMI The Poem Of Nature Series Material: ABS/PVC/PC Size: About 3.14'' Age: 15+ Release Date: Aug 16, 2024 note:Brand New Case With Plastic Package Includes: 1 x Brand New Case...
    $228.28
    $228.28
    $228.28
  • Heyone MIMI The Poem Of Nature Series Aster Heyone MIMI The Poem Of Nature Series Aster
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Aster
    Product Content: Brand: HEYONE Product Name: Aster Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $18.99
    $39.99
    $18.99
  • Heyone MIMI The Poem Of Nature Series Icy Palace Heyone MIMI The Poem Of Nature Series Icy Palace
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Icy Palace
    Product Content: Brand: HEYONE Product Name: Icy Palace Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $21.58
    $39.99
    $21.58
  • Heyone MIMI The Poem Of Nature Series Withered Lotus Heyone MIMI The Poem Of Nature Series Withered Lotus
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Withered Lotus
    Product Content: Brand: HEYONE Product Name: Withered Lotus Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $17.14
    $39.99
    $17.14
  • Heyone MIMI The Poem Of Nature Series Mulberry Bud Heyone MIMI The Poem Of Nature Series Mulberry Bud
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Mulberry Bud
    Product Content: Brand: HEYONE Product Name: Mulberry Bud Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $18.57
    $39.99
    $18.57
  • Heyone MIMI The Poem Of Nature Series New-Born Bamboo Heyone MIMI The Poem Of Nature Series New-Born Bamboo
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series New-Born Bamboo
    Product Content: Brand: HEYONE Product Name: New-Born Bamboo Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $24.28
    $39.99
    $24.28
  • Heyone MIMI The Poem Of Nature Series Dust To Dust Heyone MIMI The Poem Of Nature Series Dust To Dust
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Dust To Dust
    Product Content: Brand: HEYONE Product Name: Dust To Dust Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $37.14
    $39.99
    $37.14
  • Heyone MIMI The Poem Of Nature Series Secret Dawn Heyone MIMI The Poem Of Nature Series Secret Dawn
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Secret Dawn
    Product Content: Brand: HEYONE Product Name: Dawn Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ Probability：1/144 note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $80.00
    $80.00
    $80.00
  • MIMI Myth Mountain and Poseidon Series Inseparable King Bird MIMI Myth Mountain and Poseidon Series Inseparable King Bird
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Inseparable King Bird
    Product Content: Brand: HEYONE Product Name: Inseparable King Bird Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $34.28
    $39.99
    $34.28
  • MIMI Myth Mountain and Poseidon Series Judge MIMI Myth Mountain and Poseidon Series Judge
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Judge
    Product Content: Brand: HEYONE Product Name: Judge Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication might...
    $18.57
    $29.99
    $18.57
  • MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Fire God Zhu Rong
    Product Content: Brand: HEYONE Product Name: Fire God Zhu Rong Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $21.42
    $29.99
    $21.42
  • MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan
    Product Content: Brand: HEYONE Product Name: The Xuan Yuan Clan Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin
    Product Content: Brand: HEYONE Product Name: Moutain God Zhu Yin Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Bai Ze MIMI Myth Mountain and Poseidon Series Bai Ze
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Bai Ze
    Product Content: Brand: HEYONE Product Name: Bai Ze Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity
    Product Content: Brand: HEYONE Product Name: Country Of Oviparity Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ Probability：1/144 note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $128.57
    $128.57
    $128.57
  • MIMI Leisurely Immortal Series Whole Set Opened MIMI Leisurely Immortal Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Leisurely Immortal Series Whole Set Opened Collection:  MIMI Leisurely Immortal Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might...
    $259.85
    $279.99
    $259.85
  • HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series
    TOYSEZ
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    HEYONE
    HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series
    Brand:HEYONE Material: ABS/Hardware/PMMA/PVC Size: About 4.3"(Including the pedestal) Age: 15&up The whole set contains 12 confirm model no repeat   General Blind Box Rule Blind Box refers to the type of packaging that keeps the collectible toy as a mystery until it is opened. Blind boxes typically...
    From $12.90
    $12.90
    From $12.90
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  • MIMI Cherry Blossom Season Series Whole Set Opened MIMI Cherry Blossom Season Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Cherry Blossom Season Series Whole Set Opened Collection:  MIMI  Peach Peach Blossom Season Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 6 x doll 6 x ID card of the doll 6 x box Note: Please note that the doll is elaborately designed, thus its...
    $149.99
    $149.99
    $149.99
  • MIMI New Chinese Style-letter Series Whole Set Opened MIMI New Chinese Style-letter Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI New Chinese Style-letter Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI New Chinese Style-letter Series Whole Set Opened Collection:  MIMI New Chinese Style-letter Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might...
    $321.00
    $321.00
    $321.00

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