HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series The Xuan Yuan Clan
    Product Content: Brand: HEYONE Product Name: The Xuan Yuan Clan Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Moutain God Zhu Yin
    Product Content: Brand: HEYONE Product Name: Moutain God Zhu Yin Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Bai Ze MIMI Myth Mountain and Poseidon Series Bai Ze
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Bai Ze
    Product Content: Brand: HEYONE Product Name: Bai Ze Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $20.00
    $29.99
    $20.00
  • MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Secret Country Of Oviparity
    Product Content: Brand: HEYONE Product Name: Country Of Oviparity Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ Probability：1/144 note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $128.57
    $128.57
    $128.57
  • MIMI Leisurely Immortal Series Whole Set Opened MIMI Leisurely Immortal Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Leisurely Immortal Series Whole Set Opened Collection:  MIMI Leisurely Immortal Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might...
    $259.85
    $279.99
    $259.85
  • HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series
    TOYSEZ
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    HEYONE
    HEYONE MI&HU x HEYONE Hello ! Come And See Huhu's Wishes Series
    Brand:HEYONE Material: ABS/Hardware/PMMA/PVC Size: About 4.3"(Including the pedestal) Age: 15&up The whole set contains 12 confirm model no repeat   General Blind Box Rule Blind Box refers to the type of packaging that keeps the collectible toy as a mystery until it is opened. Blind boxes typically...
    From $12.90
    $12.90
    From $12.90
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  • MIMI Cherry Blossom Season Series Whole Set Opened MIMI Cherry Blossom Season Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Cherry Blossom Season Series Whole Set Opened Collection:  MIMI  Peach Peach Blossom Season Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 6 x doll 6 x ID card of the doll 6 x box Note: Please note that the doll is elaborately designed, thus its...
    $149.99
    $149.99
    $149.99
  • MIMI New Chinese Style-letter Series Whole Set Opened MIMI New Chinese Style-letter Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI New Chinese Style-letter Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI New Chinese Style-letter Series Whole Set Opened Collection:  MIMI New Chinese Style-letter Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might...
    $321.00
    $321.00
    $321.00
  • MIMI Children's Dairy Series Whole Set Opened MIMI Children's Dairy Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Children's Dairy Series Whole Set Opened Collection:  MIMI Children Dairy Series Material: PVC+ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might result in some...
    $192.60
    $192.60
    $192.60

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