HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI Leisurely Elf Series Vinyl Plush Pendant Smart Orangutan MIMI Leisurely Elf Series Vinyl Plush Pendant Smart Orangutan
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Smart Orangutan
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Smart Orangutan Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $39.74
    $49.99
    $39.74
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Pair of Lovebirds MIMI Leisurely Elf Series Vinyl Plush Pendant Pair of Lovebirds
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Pair of Lovebirds
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Pair of Lovebirds Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $39.74
    $49.99
    $39.74
  • MIMI Records of Splendor Series Secret Comprehensive World Observation(1/120) MIMI Records of Splendor Series Secret Comprehensive World Observation(1/120)
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Secret Comprehensive World Observation(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Comprehensive World Observation Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability:1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $91.99
    $159.99
    $91.99
  • MIMI Records of Splendor Series Whole Set Opened MIMI Records of Splendor Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI Records of Splendor Series Whole Set Opened Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x Figure 10 x ID Card of Figure 10 x Box Note:...
    $214.00
    $259.99
    $214.00
  • MIMI Records of Splendor Series Sunny Ears and Years MIMI Records of Splendor Series Sunny Ears and Years
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Sunny Ears and Years
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Sunny Ears and Years Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $19.87
    $26.99
    $19.87
  • MIMI Records of Splendor Series Desire To Go With Wind MIMI Records of Splendor Series Desire To Go With Wind
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Desire To Go With Wind
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Desire To Go With Wind Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $33.62
    $39.99
    $33.62
  • MIMI Records of Splendor Series Wishes Must Come True MIMI Records of Splendor Series Wishes Must Come True
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Wishes Must Come True
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Wishes Must Come True Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $24.45
    $34.99
    $24.45
  • MIMI Records of Splendor Series Melodious Music in Peace MIMI Records of Splendor Series Melodious Music in Peace
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Melodious Music in Peace
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Melodious Music in Peace Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $25.98
    $29.99
    $25.98
  • MIMI Records of Splendor Series Rivers Spurn No Trickle MIMI Records of Splendor Series Rivers Spurn No Trickle
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Rivers Spurn No Trickle
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Rivers Spurn No Trickle Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $19.87
    $26.99
    $19.87
  • MIMI Records of Splendor Series Meditating Yong Students MIMI Records of Splendor Series Meditating Yong Students
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Meditating Yong Students
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Meditating Yong Students Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $18.34
    $26.99
    $18.34
  • MIMI Records of Splendor Series Pureness in the World MIMI Records of Splendor Series Pureness in the World
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Pureness in the World
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Pureness in the World Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $18.34
    $26.99
    $18.34
  • Ozai See You In The Theater Series Secret The Good Time Pipi Pan(1/72) Ozai See You In The Theater Series Secret The Good Time Pipi Pan(1/72)
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series Secret The Good Time Pipi Pan(1/72)
    Product Content: Brand: HEYONE Product Name: The Good Time Pipi Pan Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/72 Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $241.54
    $279.99
    $241.54
  • Ozai See You In The Theater Series A Toy Fiend Ozai See You In The Theater Series A Toy Fiend
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series A Toy Fiend
    Product Content: Brand: HEYONE Product Name: A Toy Fiend Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $36.68
    $49.99
    $36.68
  • Ozai See You In The Theater Series Mico Ozai See You In The Theater Series Mico
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series Mico
    Product Content: Brand: HEYONE Product Name: Mico Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed,...
    $61.14
    $69.99
    $61.14
  • Ozai See You In The Theater Series Mina Ozai See You In The Theater Series Mina
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series Mina
    Product Content: Brand: HEYONE Product Name: Mina Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed,...
    $51.97
    $59.99
    $51.97
  • Ozai See You In The Theater Series The Timid One Ozai See You In The Theater Series The Timid One
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series The Timid One
    Product Content: Brand: HEYONE Product Name: The Timid One Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $48.91
    $59.99
    $48.91
  • Ozai See You In The Theater Series Warrior With A Durian Ozai See You In The Theater Series Warrior With A Durian
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series Warrior With A Durian
    Product Content: Brand: HEYONE Product Name: Warrior With A Durian Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $39.74
    $49.99
    $39.74
  • Ozai See You In The Theater Series The Invention of Berlin Lam Ozai See You In The Theater Series The Invention of Berlin Lam
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series The Invention of Berlin Lam
    Product Content: Brand: HEYONE Product Name: The Invention of Berlin Lam Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $33.62
    $49.99
    $33.62
  • Ozai See You In The Theater Series A Poor Fish Ozai See You In The Theater Series A Poor Fish
    TOYSEZ
    HEYONE
    Ozai See You In The Theater Series A Poor Fish
    Product Content: Brand: HEYONE Product Name: A Poor Fish Collection: Ozai See You In The Theater Series Material: PVC/ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $36.68
    $49.99
    $36.68
  • Ozai YaoGuai Kindergarten Series Vinyl Plush Pendant Secret Land On Your Feet(1/108) Ozai YaoGuai Kindergarten Series Vinyl Plush Pendant Secret Land On Your Feet(1/108)
    TOYSEZ
    HEYONE
    Ozai YaoGuai Kindergarten Series Vinyl Plush Pendant Secret Land On Your Feet(1/108)
    Product Content: Brand: HEYONE Product Name: Land On Your Feet Collection: Ozai YaoGuai Kindergarten Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 6.3'' Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/108 Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $299.71
    $399.99
    $299.71

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