HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI The Poetry of Time in Four Seasons Series Savoring a Scroll MIMI The Poetry of Time in Four Seasons Series Savoring a Scroll
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Savoring a Scroll
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Savoring a Scroll Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $25.99
    $38.99
    $25.99
  • FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Brand New With Plastic Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Brand New Case...
    $236.93
    $251.93
    $236.93
  • FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Opened FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Opened
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Snowland Twelve Starry Nights Ltd Series Whole Set Opened Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes:...
    $194.13
    $209.13
    $194.13
  • FAYA Snowland Twelve Starry Nights Ltd Series Secret Wish Elf (1/120)
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Secret Wish Elf (1/120)
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Wish Elf Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Probability:1/120 Package Includes: 1 x Figure 1 x ID Card...
    $96.30
    $111.30
    $96.30
  • FAYA Snowland Twelve Starry Nights Ltd Series Star Wish Card FAYA Snowland Twelve Starry Nights Ltd Series Star Wish Card
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Star Wish Card
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Star Wish Card Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Christmas Bark Dress FAYA Snowland Twelve Starry Nights Ltd Series Christmas Bark Dress
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Christmas Bark Dress
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Christmas Bark Dress Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Ice Star Queen FAYA Snowland Twelve Starry Nights Ltd Series Ice Star Queen
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Ice Star Queen
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Ice Star Queen Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $22.93
    $37.93
    $22.93
  • FAYA Snowland Twelve Starry Nights Ltd Series Blockded yer FAYA Snowland Twelve Starry Nights Ltd Series Blockded yer
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Blockded yer
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Blockded yer Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Disguised Gingerbread Man FAYA Snowland Twelve Starry Nights Ltd Series Disguised Gingerbread Man
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Disguised Gingerbread Man
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Disguised Gingerbread Man Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $18.34
    $33.34
    $18.34
  • FAYA Snowland Twelve Starry Nights Ltd Series Mushroom Sign FAYA Snowland Twelve Starry Nights Ltd Series Mushroom Sign
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Mushroom Sign
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Mushroom Sign Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Snow Express FAYA Snowland Twelve Starry Nights Ltd Series Snow Express
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Snow Express
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Snow Express Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $18.34
    $33.34
    $18.34
  • FAYA Snowland Twelve Starry Nights Ltd Series Reindeer's Present FAYA Snowland Twelve Starry Nights Ltd Series Reindeer's Present
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Reindeer's Present
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Reindeer's Present Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Leftove Doll FAYA Snowland Twelve Starry Nights Ltd Series Leftove Doll
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Leftove Doll
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Leftove Doll Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $34.87
    $19.87
  • FAYA Snowland Twelve Starry Nights Ltd Series Unfit Sweater FAYA Snowland Twelve Starry Nights Ltd Series Unfit Sweater
    TOYSEZ
    HEYONE
    FAYA Snowland Twelve Starry Nights Ltd Series Unfit Sweater
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Unfit Sweater Collection: FAYA Snowland Twelve Starry Nights Ltd Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 03,2023 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $22.93
    $37.93
    $22.93
  • FAYA Dual Forest and Half Whisper Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Dual Forest and Half Whisper Series Whole Set Brand New With Plastic Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Brand New Case...
    $232.34
    $243.34
    $232.34
  • FAYA Dual Forest and Half Whisper Series Whole Set Opened FAYA Dual Forest and Half Whisper Series Whole Set Opened
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Dual Forest and Half Whisper Series Whole Set Opened Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes:...
    $172.73
    $183.73
    $172.73
  • FAYA Dual Forest and Half Whisper Series Secret Elf Hotel (1/120) FAYA Dual Forest and Half Whisper Series Secret Elf Hotel (1/120)
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Secret Elf Hotel (1/120)
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Elf Hotel Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Probability:1/120 Package Includes: 1 x Figure 1 x ID Card...
    $67.26
    $78.26
    $67.26
  • FAYA Dual Forest and Half Whisper Series Rose Singer FAYA Dual Forest and Half Whisper Series Rose Singer
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Rose Singer
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Rose Singer Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $30.87
    $19.87
  • FAYA Dual Forest and Half Whisper Series Sound of Morning Glory FAYA Dual Forest and Half Whisper Series Sound of Morning Glory
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Sound of Morning Glory
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Sound of Morning Glory Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $19.87
    $30.87
    $19.87
  • FAYA Dual Forest and Half Whisper Series Beast Spirit of Forest FAYA Dual Forest and Half Whisper Series Beast Spirit of Forest
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Beast Spirit of Forest
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Beast Spirit of Forest Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $22.93
    $33.93
    $22.93

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