HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • FAYA Dual Forest and Half Whisper Series Fairy Spirit of Forest FAYA Dual Forest and Half Whisper Series Fairy Spirit of Forest
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Fairy Spirit of Forest
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Fairy Spirit of Forest Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $15.29
    $26.29
    $15.29
  • FAYA Dual Forest and Half Whisper Series Swan Princess FAYA Dual Forest and Half Whisper Series Swan Princess
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Swan Princess
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Swan Princess Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $15.29
    $26.29
    $15.29
  • FAYA Dual Forest and Half Whisper Series True and False Wolf Dogs FAYA Dual Forest and Half Whisper Series True and False Wolf Dogs
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series True and False Wolf Dogs
    Product Content: Brand: HEYONE Characters: FAYA Product Name: True and False Wolf Dogs Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x...
    $15.29
    $26.29
    $15.29
  • FAYA Dual Forest and Half Whisper Series Apple Harvest FAYA Dual Forest and Half Whisper Series Apple Harvest
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Apple Harvest
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Apple Harvest Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $30.87
    $19.87
  • FAYA Dual Forest and Half Whisper Series Ladybug Butler FAYA Dual Forest and Half Whisper Series Ladybug Butler
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Ladybug Butler
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Ladybug Butler Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $15.29
    $26.29
    $15.29
  • FAYA Dual Forest and Half Whisper Series Daily Small Trees FAYA Dual Forest and Half Whisper Series Daily Small Trees
    TOYSEZ
    HEYONE
    FAYA Dual Forest and Half Whisper Series Daily Small Trees
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Daily Small Trees Collection: FAYA Dual Forest and Half Whisper Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: June 28,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $16.81
    $27.81
    $16.81
  • FAYA Magic & Soul Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Magic & Soul Series Whole Set Brand New With Plastic Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March 29, 2024 note:Brand New Case With Plastic Package...
    $232.34
    $245.34
    $232.34
  • FAYA Magic & Soul Series Whole Set Opened FAYA Magic & Soul Series Whole Set Opened
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FAYA Magic & Soul Series Whole Set Opened Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March 29, 2024 note:Opened Blind Box/Confirm Model Package Includes: 10 x Figure...
    $171.20
    $184.20
    $171.20
  • FAYA Magic & Soul Series Secret Curse Breaker (1/120) FAYA Magic & Soul Series Secret Curse Breaker (1/120)
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Secret Curse Breaker (1/120)
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Curse Breaker Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March 29, 2024 note:Opened Blind Box/Confirm Model Probability:1/120 Package Includes: 1 x Figure 1 x ID Card of...
    $58.09
    $71.09
    $58.09
  • FAYA Magic & Soul Series Illusion-Making Elf FAYA Magic & Soul Series Illusion-Making Elf
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Illusion-Making Elf
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Illusion-Making Elf Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29 2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $19.87
    $32.87
    $19.87
  • FAYA Magic & Soul Series Secret Guest FAYA Magic & Soul Series Secret Guest
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Secret Guest
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Secret Guest Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x...
    $15.29
    $28.29
    $15.29
  • FAYA Magic & Soul Series Stargazing Magician FAYA Magic & Soul Series Stargazing Magician
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Stargazing Magician
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Stargazing Magician Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x...
    $15.29
    $28.29
    $15.29
  • FAYA Magic & Soul Series Secret Key Guardian FAYA Magic & Soul Series Secret Key Guardian
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Secret Key Guardian
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Secret Key Guardian Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $15.29
    $28.29
    $15.29
  • FAYA Magic & Soul Series Burning Flame Assassin FAYA Magic & Soul Series Burning Flame Assassin
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Burning Flame Assassin
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Burning Flame Assassin Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $15.29
    $28.29
    $15.29
  • FAYA Magic & Soul Series Tiame Faquir FAYA Magic & Soul Series Tiame Faquir
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Tiame Faquir
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Tiame Faquir Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x...
    $15.29
    $28.29
    $15.29
  • FAYA Magic & Soul Series Firefly Trainee FAYA Magic & Soul Series Firefly Trainee
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Firefly Trainee
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Firefly Trainee Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x...
    $22.93
    $35.93
    $22.93
  • FAYA Magic & Soul Series Tarot Priest FAYA Magic & Soul Series Tarot Priest
    TOYSEZ
    HEYONE
    FAYA Magic & Soul Series Tarot Priest
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Tarot Priest Collection: FAYA Magic & Soul Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: March,29,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x...
    $15.29
    $28.29
    $15.29
  • Ozai The Hooded Adventures Mini Series Secret Lil Monster (1/288)
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Secret Lil Monster (1/288)
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Lil Monster Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Probability：1/288 Package Includes: 1 x  Mini Figure (not have box...
    $152.86
    $163.86
    $152.86
  • Ozai The Hooded Adventures Mini Series Secret Cherry Me (1/288)
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Secret Cherry Me (1/288)
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Cherry Me Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Probability：1/288 Package Includes: 1 x  Mini Figure (not have box...
    $107.00
    $118.00
    $107.00
  • Ozai The Hooded Adventures Mini Series Little Raccoon (Special)
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Little Raccoon (Special)
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Little Raccoon (Special) Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box...
    $19.87
    $30.87
    $19.87

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