HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Opened Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Opened
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Opened Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package...
    $366.86
    $377.86
    $366.86
  • Ozai Emotional Prism Vinyl Plush Pendant Series Secret Twinmood Stars (1/108)
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Secret Twinmood Stars (1/108)
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Twinmood Stars Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Probability：1/108 Package Includes: 1 x Figure 1 x ID...
    $198.71
    $209.71
    $198.71
  • Ozai Emotional Prism Vinyl Plush Pendant Series Blazemood Flame Ozai Emotional Prism Vinyl Plush Pendant Series Blazemood Flame
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Blazemood Flame
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Blazemood Flame Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $41.27
    $52.27
    $41.27
  • Ozai Emotional Prism Vinyl Plush Pendant Series Stillmood Wood Ozai Emotional Prism Vinyl Plush Pendant Series Stillmood Wood
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Stillmood Wood
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Stillmood Wood Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $41.27
    $52.27
    $41.27
  • Ozai Emotional Prism Vinyl Plush Pendant Series Airmood Sail Ozai Emotional Prism Vinyl Plush Pendant Series Airmood Sail
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Airmood Sail
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Airmood Sail Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $45.86
    $56.86
    $45.86
  • Ozai Emotional Prism Vinyl Plush Pendant Series Warmood Tide Ozai Emotional Prism Vinyl Plush Pendant Series Warmood Tide
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Warmood Tide
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Warmood Tide Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $41.27
    $52.27
    $41.27
  • Ozai Emotional Prism Vinyl Plush Pendant Series Mirmood Sea Ozai Emotional Prism Vinyl Plush Pendant Series Mirmood Sea
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Mirmood Sea
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Mirmood Sea Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $48.91
    $59.91
    $48.91
  • Ozai Emotional Prism Vinyl Plush Pendant Series Dreemood Veil Ozai Emotional Prism Vinyl Plush Pendant Series Dreemood Veil
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Dreemood Veil
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Dreemood Veil Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $44.94
    $55.94
    $44.94
  • Ozai Emotional Prism Vinyl Plush Pendant Series Windmood Ring Ozai Emotional Prism Vinyl Plush Pendant Series Windmood Ring
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Windmood Ring
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Windmood Ring Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $45.86
    $56.86
    $45.86
  • Fur Fur Today's Mood Sunny Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Fur Fur Today's Mood Sunny Series Whole Set Brand New With Plastic Collection: Fur Fur oday¡¯s Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Brand New Case With...
    $290.43
    $301.43
    $290.43
  • Fur Fur Today's Mood Sunny Series Whole Set Opened Fur Fur Today's Mood Sunny Series Whole Set Opened
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Fur Fur Today's Mood Sunny Series Whole Set Opened Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 9...
    $250.69
    $261.69
    $250.69
  • Fur Fur Today's Mood Sunny Series Rampage Sheet (1/108) Fur Fur Today's Mood Sunny Series Rampage Sheet (1/108)
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Rampage Sheet (1/108)
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Rampage Sheet Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Probability:1/108 Package Includes: 1 x Figure 1 x ID Card...
    $76.43
    $87.43
    $76.43
  • Fur Fur Today's Mood Sunny Series Trick Goose Action Fur Fur Today's Mood Sunny Series Trick Goose Action
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Trick Goose Action
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Trick Goose Action Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $30.57
    $41.57
    $30.57
  • Fur Fur Today's Mood Sunny Series Sheep Diary Fur Fur Today's Mood Sunny Series Sheep Diary
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Sheep Diary
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Sheep Diary Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $22.93
    $33.93
    $22.93
  • Fur Fur Today's Mood Sunny Series Sunny Spring Letter Fur Fur Today's Mood Sunny Series Sunny Spring Letter
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Sunny Spring Letter
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Sunny Spring Letter Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $29.04
    $40.04
    $29.04
  • Fur Fur Today's Mood Sunny Series Looking For Clovers Fur Fur Today's Mood Sunny Series Looking For Clovers
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Looking For Clovers
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Looking For Clovers Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $25.99
    $36.99
    $25.99
  • Fur Fur Today's Mood Sunny Series Picnic Bar Fur Fur Today's Mood Sunny Series Picnic Bar
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Picnic Bar
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Picnic Bar Collection: Fur Fur Today's Mood Sunny Seriess Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $30.87
    $19.87
  • Fur Fur Today's Mood Sunny Series Catch Ladybugs Fur Fur Today's Mood Sunny Series Catch Ladybugs
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Catch Ladybugs
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Catch Ladybugs Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $30.87
    $19.87
  • Fur Fur Today's Mood Sunny Series Wagging Doggy Fur Fur Today's Mood Sunny Series Wagging Doggy
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Wagging Doggy
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Wagging Doggy Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $25.99
    $36.99
    $25.99
  • Fur Fur Today's Mood Sunny Series Goodnight Bear Fur Fur Today's Mood Sunny Series Goodnight Bear
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Goodnight Bear
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Goodnight Bear Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $39.74
    $50.74
    $39.74

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