HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • Fur Fur Today's Mood Sunny Series Sweet Dream Doll Fur Fur Today's Mood Sunny Series Sweet Dream Doll
    TOYSEZ
    HEYONE
    Fur Fur Today's Mood Sunny Series Sweet Dream Doll
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Sweet Dream Doll Collection: Fur Fur Today's Mood Sunny Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: April 17,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $36.69
    $47.69
    $36.69
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Brand New With Plastic Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date:...
    $229.29
    $240.29
    $229.29
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Opened Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Opened
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Fur Fur Summer Cabin's Sunny Day After Rain Series Whole Set Opened Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened...
    $198.71
    $209.71
    $198.71
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Sunny Days In Summer Fur Fur Summer Cabin's Sunny Day After Rain Series Sunny Days In Summer
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Sunny Days In Summer
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Sunny Days In Summer Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $22.93
    $33.93
    $22.93
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Jiujiu's Doll Fur Fur Summer Cabin's Sunny Day After Rain Series Jiujiu's Doll
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Jiujiu's Doll
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Jiujiu's Doll Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x...
    $22.93
    $33.93
    $22.93
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Birdsand Green Apples Fur Fur Summer Cabin's Sunny Day After Rain Series Birdsand Green Apples
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Birdsand Green Apples
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Birdsand Green Apples Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $19.87
    $30.87
    $19.87
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Saving Cherry Tomatoes Fur Fur Summer Cabin's Sunny Day After Rain Series Saving Cherry Tomatoes
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Saving Cherry Tomatoes
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Saving Cherry Tomatoes Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $19.87
    $30.87
    $19.87
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Leaping In Rainy Day Fur Fur Summer Cabin's Sunny Day After Rain Series Leaping In Rainy Day
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Leaping In Rainy Day
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Leaping In Rainy Day Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $29.04
    $40.04
    $29.04
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Chilled Watermelon In Summer Fur Fur Summer Cabin's Sunny Day After Rain Series Chilled Watermelon In Summer
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Chilled Watermelon In Summer
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Chilled Watermelon In Summer Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $24.46
    $35.46
    $24.46
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Dating Dogs Fur Fur Summer Cabin's Sunny Day After Rain Series Dating Dogs
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Dating Dogs
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Dating Dogs Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x...
    $19.87
    $30.87
    $19.87
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Witty Circling Fur Fur Summer Cabin's Sunny Day After Rain Series Witty Circling
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Witty Circling
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Witty Circling Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x...
    $19.87
    $30.87
    $19.87
  • Fur Fur Summer Cabin's Sunny Day After Rain Series Little Bear Never Falls Fur Fur Summer Cabin's Sunny Day After Rain Series Little Bear Never Falls
    TOYSEZ
    HEYONE
    Fur Fur Summer Cabin's Sunny Day After Rain Series Little Bear Never Falls
    Product Content: Brand: HEYONE Characters: Fur Fur Product Name: Little Bear Never Falls Collection: Fur Fur Summer Cabin's Sunny Day After Rain Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: August 09,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $19.87
    $30.87
    $19.87
  • R3NA Anti Spotlight Series Whole Set Brand New With Plastic R3NA Anti Spotlight Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: R3NA Product Name: R3NA Anti Spotlight Series Whole Set Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Brand New Case With Plastic Package Includes: 1 x Brand New Case...
    $290.43
    $301.43
    $290.43
  • R3NA Anti Spotlight Series Whole Set Opened R3NA Anti Spotlight Series Whole Set Opened
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: R3NA Product Name: R3NA Anti Spotlight Series Whole Set Opened Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 9 x Figure 9 x...
    $229.29
    $240.29
    $229.29
  • R3NA Anti Spotlight Series Secret Tilted Crown (1/108)
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Secret Tilted Crown (1/108)
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Tilted Crown Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Probability：1/108 Package Includes: 1 x Figure 1 x ID Card of Figure...
    $152.86
    $163.86
    $152.86
  • R3NA Anti Spotlight Series Wrong Way Cute Anyway R3NA Anti Spotlight Series Wrong Way Cute Anyway
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Wrong Way Cute Anyway
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Wrong Way Cute Anyway Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $38.21
    $49.21
    $38.21
  • R3NA Anti Spotlight Series Mirroring Me R3NA Anti Spotlight Series Mirroring Me
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Mirroring Me
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Mirroring Me Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $22.93
    $33.93
    $22.93
  • R3NA Anti Spotlight Series Sweet Pretender R3NA Anti Spotlight Series Sweet Pretender
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Sweet Pretender
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Sweet Pretender Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $29.04
    $40.04
    $29.04
  • R3NA Anti Spotlight Series Millennial Slowwave R3NA Anti Spotlight Series Millennial Slowwave
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Millennial Slowwave
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Millennial Slowwave Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1...
    $27.51
    $38.51
    $27.51
  • R3NA Anti Spotlight Series Doubt & Dazzle R3NA Anti Spotlight Series Doubt & Dazzle
    TOYSEZ
    HEYONE
    R3NA Anti Spotlight Series Doubt & Dazzle
    Product Content: Brand: HEYONE Characters: R3NA Product Name: Doubt & Dazzle Collection: R3NA Anti Spotlight Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: September 19, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $25.99
    $36.99
    $25.99

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