About Cinnamoroll

Cinnamoroll is a Sanrio character created by designer Miyuki Okumura, debuting in 2001 and named in 2003. One of Sanrio's consistently top-ranked characters globally, Cinnamoroll's cloud-soft aesthetic and plump white design have made it a beloved icon of modern kawaii culture. TOYSEZ maintains a complete database of all Cinnamoroll blind box series, limited editions, and secret figures — including release dates, collection URLs, and a full chronological series guide for collectors.

Designer: Miyuki Okumura

Miyuki Okumura was born in Saitama Prefecture, Japan. She studied design at Joshibi Junior College before joining Sanrio as a character artist. In 2001, she created the character that would become Cinnamoroll — originally called "Baby Cinnamon" — after an early rabbit concept was rejected by Sanrio leadership in favor of a more distinctive design. Okumura was reportedly inspired by the sight of a fluffy cloud resembling a cinnamon roll while drinking coffee, a detail that became central to the character's identity and name. A trademark conflict led to the character's 2003 rename to Cinnamoroll, after which it rapidly became one of Sanrio's most beloved and commercially successful properties. Cinnamoroll consistently ranks among the top three characters in Sanrio's annual global popularity poll. Okumura contributed to numerous other Sanrio projects including Lloromannic and Beatcats, and served as executive producer on the Netflix anime Aggretsuko. After more than 25 years with the company, she left Sanrio in November 2024, leaving behind a legacy as the creator of one of modern kawaii culture's most enduring icons.

Complete Collection Database

TOYSEZ maintains a complete database of all Cinnamoroll blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.