About Barbie

Barbie is Mattel's iconic fashion doll, created by Ruth Handler in 1959 and named after her daughter. Now reimagined as Pop Mart collectibles, Barbie brings six decades of cultural legacy to blind box form. TOYSEZ maintains a complete database of all Barbie blind box series, limited editions, and secret figures — including release dates, collection URLs, and a full chronological series guide for collectors.

Designer: Ruth Handler

Ruth Handler (1916–2002) was an American businesswoman and co-founder of Mattel, Inc. Inspired by watching her daughter Barbara play with paper dolls and imagine adult roles for them, she developed the concept of a three-dimensional adult fashion doll. Barbie — named after her daughter — was introduced at the American International Toy Fair on March 9, 1959, and became the best-selling fashion doll in history. Handler's insight that children wanted to project themselves into the future through their toys transformed the global toy industry.

Complete Collection Database

TOYSEZ maintains a complete database of all Barbie blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.