AZURA

AZURA’s design details are full of spring atmosphere. Her hair and wings are transparent, the base is designed in the shape of a petal, and the overall color is soft and fresh, perfectly matching the spring theme. This design not only highlights the dreamy beauty of spring, but also shows Pop Mart's careful attention to detail.

AZURA symbolizes the softest and most fragile place in everyone’s heart. She comes from another dimension and can communicate with small animals and plants without using language. Her existence symbolizes a protective and healing power that can help people get out of sadness and regain happiness.

The design inspiration of AZURA comes from Er Yun Twoclouds, a designer of PDC, the internal IP incubation platform of Pop  Mart. AZURA is an elf with a height of only 23 centimeters. It symbolizes the softest and most fragile place in everyone's heart and comes from a world from another dimension. Through these design concepts and detail processing, AZURA has not only become a popular trendy IP, but also conveyed positive emotional value.

 

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  • AZURA Wardrobe Series Vintage Lady AZURA Wardrobe Series Vintage Lady
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    AZURA Wardrobe Series Vintage Lady
    Product Content: Brand: Pop Mart Product Name: Vintage Lady Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Chinese Style Girl AZURA Wardrobe Series Chinese Style Girl
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    Product Content: Brand: Pop Mart Product Name: Chinese Style Girl Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus...
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  • AZURA Wardrobe Series Tang Style Lady AZURA Wardrobe Series Tang Style Lady
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    AZURA Wardrobe Series Tang Style Lady
    Product Content: Brand: Pop Mart Product Name: Tang Style Lady Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus...
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  • AZURA Wardrobe Series Skateboard Girl AZURA Wardrobe Series Skateboard Girl
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    Product Content: Brand: Pop Mart Product Name: Skateboard Girl Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Music Festival AZURA Wardrobe Series Music Festival
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    AZURA Wardrobe Series Music Festival
    Product Content: Brand: Pop Mart Product Name: Music Festival Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Pajamas Party AZURA Wardrobe Series Pajamas Party
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    AZURA Wardrobe Series Pajamas Party
    Product Content: Brand: Pop Mart Product Name: Pajamas Party Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Cute & Cool Girl AZURA Wardrobe Series Cute & Cool Girl
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    AZURA Wardrobe Series Cute & Cool Girl
    Product Content: Brand: Pop Mart Product Name: Cute & Cool Girl Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed,...
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  • AZURA Wardrobe Series Amusement Park Day AZURA Wardrobe Series Amusement Park Day
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    AZURA Wardrobe Series Amusement Park Day
    Product Content: Brand: Pop Mart Product Name: Amusement Park Day Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus...
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  • AZURA Wardrobe Series Miss Dolly AZURA Wardrobe Series Miss Dolly
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    Product Content: Brand: Pop Mart Product Name: Miss Dolly Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Picnic Day AZURA Wardrobe Series Picnic Day
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    Product Content: Brand: Pop Mart Product Name: Picnic Day Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Wardrobe Series Hot Blooded Youth AZURA Wardrobe Series Hot Blooded Youth
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    Product Content: Brand: Pop Mart Product Name: Hot Blooded Youth Collection: AZURA Wardrobe Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus...
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  • AZURA Wardrobe Series Macaron Girl AZURA Wardrobe Series Macaron Girl
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  • AZURA Natural Elements Series Secret Time(1/144) AZURA Natural Elements Series Secret Time(1/144)
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    Product Content: Brand: Pop Mart Product Name: Time Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Probability: 1/144 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed,...
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  • AZURA Natural Elements Series Whole Set Opened AZURA Natural Elements Series Whole Set Opened
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    Product Content: Brand: Pop Mart Product Name: AZURA Natural Elements Series Whole Set Opened Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 12 x Figure 12 x ID Card of Figure 12 x Box Note: Please note that the...
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  • AZURA Natural Elements Series Sunshing AZURA Natural Elements Series Sunshing
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    Product Content: Brand: Pop Mart Product Name: Sunshing Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Natural Elements Series Thunder AZURA Natural Elements Series Thunder
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    Product Content: Brand: Pop Mart Product Name: Thunder Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Natural Elements Series Snow AZURA Natural Elements Series Snow
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    Product Content: Brand: Pop Mart Product Name: Snow Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Natural Elements Series Gemstone AZURA Natural Elements Series Gemstone
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    AZURA Natural Elements Series Gemstone
    Product Content: Brand: Pop Mart Product Name: Gemstone Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Natural Elements Series Night AZURA Natural Elements Series Night
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    Product Content: Brand: Pop Mart Product Name: Night Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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  • AZURA Natural Elements Series Cloud AZURA Natural Elements Series Cloud
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    Product Content: Brand: Pop Mart Product Name: Cloud Collection: AZURA Natural Elements Series Material: PVC/ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately designed, thus its...
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