AZURA

AZURA’s design details are full of spring atmosphere. Her hair and wings are transparent, the base is designed in the shape of a petal, and the overall color is soft and fresh, perfectly matching the spring theme. This design not only highlights the dreamy beauty of spring, but also shows Pop Mart's careful attention to detail.

AZURA symbolizes the softest and most fragile place in everyone’s heart. She comes from another dimension and can communicate with small animals and plants without using language. Her existence symbolizes a protective and healing power that can help people get out of sadness and regain happiness.

The design inspiration of AZURA comes from Er Yun Twoclouds, a designer of PDC, the internal IP incubation platform of Pop  Mart. AZURA is an elf with a height of only 23 centimeters. It symbolizes the softest and most fragile place in everyone's heart and comes from a world from another dimension. Through these design concepts and detail processing, AZURA has not only become a popular trendy IP, but also conveyed positive emotional value.