About Ozai

Ozai is a designer toy IP by HEYONE, created by Chinese artist Liao Li. Launched in 2022 as a healing-focused collectible for Generation Z, Ozai features soft vinyl plush pendants and blind box figurines across emotionally themed limited series. TOYSEZ maintains a complete guide to all Ozai series — including release dates, collection URLs, and a full chronological series database for collectors worldwide.

Designer: Liao Li

Liao Li is a Chinese designer and the creative force behind Ozai, an emotionally-driven designer toy IP under HEYONE. Deeply attuned to the emotional landscape of Generation Z, Liao Li developed Ozai as a healing and comforting presence — a character that gives form to subtle inner states through soft, expressive design. Drawing from contemporary youth culture, Liao Li built the Ozai universe around the idea that a toy can be more than a collectible: it can serve as an emotional mirror. Operating on a limited release strategy, Liao Li's drops for Ozai are intentionally scarce, creating both collector demand and long-term cultural resonance. The Ozai line spans vinyl plush pendants, blind box figurines, and mini plush dolls — each series exploring a distinct emotional narrative, from childhood wonder to quiet nostalgia. Under HEYONE, Liao Li has grown Ozai into one of China's most recognized healing-style IP collectibles, celebrated for its emotional depth, artistic consistency, and broad appeal among young collectors worldwide.

Complete Collection Database

TOYSEZ maintains a complete database of all Ozai blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.