About Sooya

Sooya is an independent Korean designer toy IP created by Seoul-based artist Kim Sooya, launched commercially through Sooya Studio in 2018. The signature character Ban — a half-human, half-rabbit figure with soft cream tones and a characteristic carrot or fish accessory — emerged from over a decade of ceramic bisque doll craft. Known for its therapeutic, dreamlike aesthetic and emotionally resonant storytelling, Sooya has collaborated with New Balance, Levis, and M Stand Coffee, and made its US market debut with the Overture Blind Box Series in late 2024. TOYSEZ maintains a comprehensive database of all Sooya blind box series, including sealed and opened collectibles from every release.

Designer: Kim Sooya

Kim Sooya is a Seoul-based South Korean artist who began as an illustrator before discovering bisque ceramic doll-making around 2009, a craft she pursued for over a decade through her handmade shop Cottage de Bunny. Her adoption of a pet rabbit named Cheese that year became the emotional spark behind her signature character, Ban — a name that is a Korean pun for both "half" and "infatuation." In 2018, Sooya formally launched Sooya Studio, pivoting her ceramic craft into the designer toy and blind box market. Ban, a half-human, half-rabbit figure carrying a carrot or fish on its head, became the studio emblem — a wandering guardian searching for and protecting abandoned animals. The studio palette of cream, beige, and soft pastels, combined with poseable articulation and introspective expressions, built a devoted international following. Sooya Studio has since collaborated with New Balance x KIKS, Levis, and M Stand Coffee, and has exhibited at toy festivals across Asia. The Overture Blind Box Series marked the label major US market debut in late 2024.

Complete Collection Database

TOYSEZ maintains a complete database of all Sooya blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.