About Pochacco

Pochacco is a Sanrio character created by designer Minoru Onoue, debuting in August 1989. Known for a sporty, energetic personality distinct from typical Sanrio kawaii, Pochacco has ranked in the top three of Sanrio's global character popularity poll in 2020, 2021, 2024, and 2025. TOYSEZ maintains a complete database of all Pochacco blind box series, limited editions, and secret figures — including release dates, collection URLs, and a full chronological series guide for collectors.

Designer: Minoru Onoue

Minoru Onoue studied Graphic Design at Tama Art University, graduating in 1978, and joined Sanrio as a character designer shortly thereafter. His most celebrated creation, Pochacco, debuted in August 1989 as a sporty, energetic alternative to Sanrio's typically gentle kawaii characters. The character's name derives from the Japanese onomatopoeia pocha pocha, meaning chubby and cute. Onoue designed Pochacco following Sanrio's loss of rights to the Peanuts/Snoopy franchise, with a brief to create a similarly lovable dog character with a distinct Japanese identity. Onoue made several key design decisions, including adding a striped shirt to the character in 1991 to amplify Pochacco's sporty personality. He also designed Goropikadon and Picke Bicke for Sanrio before leaving the company to work as a freelance designer, including a period with Hallmark around 2008. Pochacco's popularity has experienced significant revivals, ranking in the top three of Sanrio's annual character popularity polls in 2020, 2021, 2024, and 2025, confirming the design's enduring appeal across generations of collectors.

Complete Collection Database

TOYSEZ maintains a complete database of all Pochacco blind box series, release dates, and collector guides. Browse by category above or explore the full release chronology.