HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI Leisurely Immortal Series Big Snow MIMI Leisurely Immortal Series Big Snow
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Big Snow
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Big Snow Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $18.34
    $30.34
    $18.34
  • Ozai If Sounds Had Shape Series THUNDER Ozai If Sounds Had Shape Series THUNDER
    TOYSEZ
    HEYONE
    Ozai If Sounds Had Shape Series THUNDER
    Product Content: Brand: HEYONE Characters: Ozai Product Name: THUNDER Collection: Ozai If Sounds Had Shape Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $29.04
    $44.04
    $29.04
  • MIMI Little World Sweet Conquests Series Whole Set Opened MIMI Little World Sweet Conquests Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI Little World Sweet Conquests Series Whole Set Opened Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x Figure 10 x ID Card of Figure 10 x...
    $214.00
    $239.00
    $214.00
  • MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120) MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120)
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Lullaby of starlight Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $91.71
    $116.71
    $91.71
  • MIMI Little World Sweet Conquests Series Lemon Fizz MIMI Little World Sweet Conquests Series Lemon Fizz
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Lemon Fizz
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Lemon Fizz Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $27.21
    $39.21
    $27.21
  • MIMI Little World Sweet Conquests Series Clover Sail MIMI Little World Sweet Conquests Series Clover Sail
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Clover Sail
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Clover Sail Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $29.04
    $41.04
    $29.04
  • MIMI Little World Sweet Conquests Series Creamy Puff Meow MIMI Little World Sweet Conquests Series Creamy Puff Meow
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Creamy Puff Meow
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Creamy Puff Meow Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $24.46
    $36.46
    $24.46
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Downy Mouse MIMI Leisurely Elf Series Vinyl Plush Pendant Downy Mouse
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Downy Mouse
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Downy Mouse Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $51.97
    $59.99
    $51.97
  • MIMI Records of Splendor Series Long Last Aroma of Years MIMI Records of Splendor Series Long Last Aroma of Years
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Long Last Aroma of Years
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Long Last Aroma of Years Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $18.34
    $26.99
    $18.34
  • MIMI Records of Splendor Series All is in Prosperity MIMI Records of Splendor Series All is in Prosperity
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series All is in Prosperity
    Product Content: Brand: HEYONE Characters: MIMI Product Name: All is in Prosperity Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $18.34
    $26.99
    $18.34
  • MIMI's City Walk Series Vinyl Plush Pendant A Hoodie MIMI's City Walk Series Vinyl Plush Pendant A Hoodie
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant A Hoodie
    Product Content: Brand: HEYONE Product Name: A Hoodie Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $45.99
    $49.99
    $45.99
  • MIMI's City Walk Series Vinyl Plush Pendant Flying Guest MIMI's City Walk Series Vinyl Plush Pendant Flying Guest
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant Flying Guest
    Product Content: Brand: HEYONE Product Name: Flying Guest Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $45.99
    $49.99
    $45.99
  • MIMI's City Walk Series Vinyl Plush Pendant A Brief Escape MIMI's City Walk Series Vinyl Plush Pendant A Brief Escape
    TOYSEZ
    HEYONE
    MIMI's City Walk Series Vinyl Plush Pendant A Brief Escape
    Product Content: Brand: HEYONE Product Name: A Brief Escape Collection: MIMI's City Walk Series Material: PVC/ABS/Polyester Fiber / Polyurethane Fiber Size: About 7.48'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $36.62
    $49.99
    $36.62
  • Heyone MIMI The Poem Of Nature Series Ink Pond Heyone MIMI The Poem Of Nature Series Ink Pond
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Ink Pond
    Product Content: Brand: HEYONE Product Name: Ink Pond Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $22.85
    $39.99
    $22.85
  • Heyone MIMI The Poem Of Nature Series Late Leaves Heyone MIMI The Poem Of Nature Series Late Leaves
    TOYSEZ
    HEYONE
    Heyone MIMI The Poem Of Nature Series Late Leaves
    Product Content: Brand: HEYONE Product Name: Late Leaves Collection: Heyone MIMI The Poem Of Nature Series Material: PVC+ABS Size: About 3.14'' Age: 15+ note: Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its...
    $15.71
    $39.99
    $15.71
  • MIMI Myth Mountain and Poseidon Series Sea God Of BeiHai MIMI Myth Mountain and Poseidon Series Sea God Of BeiHai
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Sea God Of BeiHai
    Product Content: Brand: HEYONE Product Name: Sea God Of BeiHai Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed,...
    $18.57
    $29.99
    $18.57
  • MIMI Myth Mountain and Poseidon Series Holy Bird Jing Wei MIMI Myth Mountain and Poseidon Series Holy Bird Jing Wei
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Holy Bird Jing Wei
    Product Content: Brand: HEYONE Product Name: Holy Bird Jing Wei Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed,...
    $25.71
    $29.99
    $25.71
  • MIMI Myth Mountain and Poseidon Series Immortal Tree MIMI Myth Mountain and Poseidon Series Immortal Tree
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Immortal Tree
    Product Content: Brand: HEYONE Product Name: Immortal Tree Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus its complication...
    $24.28
    $29.99
    $24.28
  • MIMI Myth Mountain and Poseidon Series Snow God Teng Liu MIMI Myth Mountain and Poseidon Series Snow God Teng Liu
    TOYSEZ
    HEYONE
    MIMI Myth Mountain and Poseidon Series Snow God Teng Liu
    Product Content: Brand: HEYONE Product Name: Snow God Teng Liu Collection: Heyone MIMI Myth Mountain and Poseidon Series  Material: PVC+ABS Size: About 3.14'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Mini Figure 1 x Card 1 x Box Note: Please note that the doll is elaborately designed, thus...
    $24.28
    $29.99
    $24.28
  • MIMI Strange Friend Series Whole Set Opened MIMI Strange Friend Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Strange Friend Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Strange Friend Series Whole Set Opened Collection:  MIMI Strange Friend Series Material: PVC+ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might result in some...
    $219.99
    $259.99
    $219.99

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