HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI Stories in Chang'an Series Fortuneteller MIMI Stories in Chang'an Series Fortuneteller
    TOYSEZ
    HEYONE
    MIMI Stories in Chang'an Series Fortuneteller
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Fortuneteller Collection: MIMI Stories in Chang'an Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $29.04
    $42.04
    $29.04
  • MIMI Stories in Chang'an Series Don't Stop Drinking MIMI Stories in Chang'an Series Don't Stop Drinking
    TOYSEZ
    HEYONE
    MIMI Stories in Chang'an Series Don't Stop Drinking
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Don't Stop Drinking Collection: MIMI Stories in Chang'an Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $25.99
    $38.99
    $25.99
  • MIMI Dream Adventure Series Secret Along The Milky Way(1/120) MIMI Dream Adventure Series Secret Along The Milky Way(1/120)
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Secret Along The Milky Way(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Along The Milky Way Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $122.29
    $135.29
    $122.29
  • MIMI Dream Adventure Series Dream Thief MIMI Dream Adventure Series Dream Thief
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Dream Thief
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Dream Thief Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $24.46
    $37.46
    $24.46
  • MIMI Dream Adventure Series I'm Not A Big Bad Wolf MIMI Dream Adventure Series I'm Not A Big Bad Wolf
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series I'm Not A Big Bad Wolf
    Product Content: Brand: HEYONE Characters: MIMI Product Name: I'm Not A Big Bad Wolf Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note...
    $29.04
    $42.04
    $29.04
  • MIMI Dream Adventure Series Confused Mushroom MIMI Dream Adventure Series Confused Mushroom
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Confused Mushroom
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Confused Mushroom Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $29.04
    $42.04
    $29.04
  • MIMI Dream Adventure Series Melancholy Cactus MIMI Dream Adventure Series Melancholy Cactus
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Melancholy Cactus
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Melancholy Cactus Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $27.51
    $40.51
    $27.51
  • MIMI Dream Adventure Series Invisible Cloak MIMI Dream Adventure Series Invisible Cloak
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Invisible Cloak
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Invisible Cloak Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $39.74
    $52.74
    $39.74
  • MIMI Dream Adventure Series The Lost Dragon MIMI Dream Adventure Series The Lost Dragon
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series The Lost Dragon
    Product Content: Brand: HEYONE Characters: MIMI Product Name: The Lost Dragon Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $39.74
    $52.74
    $39.74
  • MIMI Dream Adventure Series The Guards MIMI Dream Adventure Series The Guards
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series The Guards
    Product Content: Brand: HEYONE Characters: MIMI Product Name: The Guards Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $27.51
    $40.51
    $27.51
  • MIMI Dream Adventure Series Unicorn MIMI Dream Adventure Series Unicorn
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Unicorn
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Unicorn Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $27.51
    $40.51
    $27.51
  • MIMI Dream Adventure Series The Dream Machine MIMI Dream Adventure Series The Dream Machine
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series The Dream Machine
    Product Content: Brand: HEYONE Characters: MIMI Product Name: The Dream Machine Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $30.57
    $43.57
    $30.57
  • MIMI Leisurely Immortal Series Secret Journey of Year(1/120) MIMI Leisurely Immortal Series Secret Journey of Year(1/120)
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Secret Journey of Year(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Journey of Year Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $91.71
    $103.71
    $91.71
  • MIMI Leisurely Immortal Series Dragon MIMI Leisurely Immortal Series Dragon
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Dragon
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Dragon Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $42.80
    $54.80
    $42.80
  • MIMI Leisurely Immortal Series Spring Shower MIMI Leisurely Immortal Series Spring Shower
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Spring Shower
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Spring Shower Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $27.51
    $39.51
    $27.51
  • MIMI Leisurely Immortal Series Lotus MIMI Leisurely Immortal Series Lotus
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Lotus
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Lotus Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $39.74
    $51.74
    $39.74
  • MIMI Leisurely Immortal Series Misty MIMI Leisurely Immortal Series Misty
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Misty
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Misty Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $18.34
    $30.34
    $18.34
  • MIMI Leisurely Immortal Series Wish Mind MIMI Leisurely Immortal Series Wish Mind
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Wish Mind
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Wish Mind Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $18.34
    $30.34
    $18.34
  • MIMI Leisurely Immortal Series Brave Troops MIMI Leisurely Immortal Series Brave Troops
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Brave Troops
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Brave Troops Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $27.51
    $39.51
    $27.51
  • MIMI Leisurely Immortal Series Spring Warbler MIMI Leisurely Immortal Series Spring Warbler
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Spring Warbler
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Spring Warbler Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $21.40
    $33.40
    $21.40

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