HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • FAYA Time-Picking Land Series Disguising FAYA Time-Picking Land Series Disguising
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Disguising
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Disguising Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note:...
    $16.81
    $27.81
    $16.81
  • FAYA Time-Picking Land Series Cocoon Breaking FAYA Time-Picking Land Series Cocoon Breaking
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Cocoon Breaking
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Cocoon Breaking Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box...
    $15.29
    $26.29
    $15.29
  • FAYA Time-Picking Land Series Dream Picking FAYA Time-Picking Land Series Dream Picking
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Dream Picking
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Dream Picking Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box...
    $16.81
    $27.81
    $16.81
  • FAYA Time-Picking Land Series Flower Love FAYA Time-Picking Land Series Flower Love
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Flower Love
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Flower Love Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box...
    $18.34
    $29.34
    $18.34
  • FAYA Time-Picking Land Series Eternal Night FAYA Time-Picking Land Series Eternal Night
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Eternal Night
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Eternal Night Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box...
    $16.81
    $27.81
    $16.81
  • MIMI Cherry Blossom Season Series Secret Patron Saint(1/120) MIMI Cherry Blossom Season Series Secret Patron Saint(1/120)
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Secret Patron Saint(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Patron Saint Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $91.71
    $104.71
    $91.71
  • MIMI Cherry Blossom Season Series Rabbit God MIMI Cherry Blossom Season Series Rabbit God
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Rabbit God
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Rabbit God Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $25.99
    $38.99
    $25.99
  • MIMI Cherry Blossom Season Series Cherry Blossom Rain MIMI Cherry Blossom Season Series Cherry Blossom Rain
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Cherry Blossom Rain
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Cherry Blossom Rain Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $27.51
    $40.51
    $27.51
  • MIMI Cherry Blossom Season Series Letter of Wind MIMI Cherry Blossom Season Series Letter of Wind
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Letter of Wind
    Product Content: Brand: HEYONE Characters: MIMI Product Name:  Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $25.99
    $38.99
    $25.99
  • MIMI Cherry Blossom Season Series Wishing Tree MIMI Cherry Blossom Season Series Wishing Tree
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Wishing Tree
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Wishing Tree Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $25.99
    $38.99
    $25.99
  • MIMI Cherry Blossom Season Series Seed Baby MIMI Cherry Blossom Season Series Seed Baby
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Seed Baby
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Seed Baby Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $27.51
    $40.51
    $27.51
  • MIMI Cherry Blossom Season Series Ghost of Statue MIMI Cherry Blossom Season Series Ghost of Statue
    TOYSEZ
    HEYONE
    MIMI Cherry Blossom Season Series Ghost of Statue
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Ghost of Statue Collection: MIMI Cherry Blossom Season Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series Secret MIMI the clay sculptor(1/120) MIMI Children's Dairy Series Secret MIMI the clay sculptor(1/120)
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Secret MIMI the clay sculptor(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI the clay sculptor Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $91.71
    $104.71
    $91.71
  • MIMI Children's Dairy Series Secret Sheet Ghost MIMI(1/240) MIMI Children's Dairy Series Secret Sheet Ghost MIMI(1/240)
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Secret Sheet Ghost MIMI(1/240)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Sheet Ghost MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/240 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $97.83
    $110.83
    $97.83
  • MIMI Children's Dairy Series Set off fireworks MIMI MIMI Children's Dairy Series Set off fireworks MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Set off fireworks MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Set off fireworks MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $18.34
    $31.34
    $18.34
  • MIMI Children's Dairy Series Eat string MIMI MIMI Children's Dairy Series Eat string MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Eat string MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Eat string MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series Bath Bath MIMI MIMI Children's Dairy Series Bath Bath MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Bath Bath MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Bath Bath MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series Basketball Junior MIMI MIMI Children's Dairy Series Basketball Junior MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Basketball Junior MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Basketball Junior MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series Pinball MIMI MIMI Children's Dairy Series Pinball MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Pinball MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Pinball MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series MIMI marshmallow MIMI Children's Dairy Series MIMI marshmallow
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series MIMI marshmallow
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI marshmallow Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $18.34
    $31.34
    $18.34

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