HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • MIMI Leisurely Elf Series Vinyl Plush Pendant Cool Dark Deer MIMI Leisurely Elf Series Vinyl Plush Pendant Cool Dark Deer
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Cool Dark Deer
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Cool Dark Deer Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $85.60
    $89.99
    $85.60
  • MIMI Dream Adventure Series Whole Set Opened MIMI Dream Adventure Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Dream Adventure Series Whole Set Opened Collection:  MIMI Dream Adventure Series Material: PVC+ABS Size: About 3.94'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might result...
    $290.42
    $290.42
    $290.42
  • Ozai The Hooded Adventures Mini Series Waiting for Sunshine
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Waiting for Sunshine
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Waiting for Sunshine Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box...
    $10.70
    $21.70
    $10.70
  • Ozai The Hooded Adventures Mini Series Stargazer
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Stargazer
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Stargazer Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and bag)...
    $10.70
    $21.70
    $10.70
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Fluffy Mushroom MIMI Leisurely Elf Series Vinyl Plush Pendant Fluffy Mushroom
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Fluffy Mushroom
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Fluffy Mushroom Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $39.74
    $49.99
    $39.74
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Chubby Pink Pig MIMI Leisurely Elf Series Vinyl Plush Pendant Chubby Pink Pig
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Chubby Pink Pig
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Chubby Pink Pig Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $45.85
    $49.99
    $45.85
  • MIMI Records of Splendor Series Long Peace and Happiness MIMI Records of Splendor Series Long Peace and Happiness
    TOYSEZ
    HEYONE
    MIMI Records of Splendor Series Long Peace and Happiness
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Long Peace and Happiness Collection: MIMI Records of Splendor Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $24.45
    $34.99
    $24.45
  • MIMI Stories in Chang'an Series Whole Set Opened MIMI Stories in Chang'an Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Stories in Chang'an Series Whole Set Opened
    Product Content: Brand: HEYONE Product Name: MIMI Stories in Chang'an Series Whole Set Opened Collection:  MIMI  Changan JiShi Series Material: PVC+ABS Size: About 3.54'' Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x doll 10 x ID card of the doll 10 x box Note: Please note that the doll is elaborately designed, thus its complication might result...
    $321.00
    $321.00
    $321.00
  • Ozai The Hooded Adventures Mini Series Lil Devil
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Lil Devil
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Lil Devil Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and...
    $13.76
    $24.76
    $13.76
  • Ozai The Hooded Adventures Mini Series Lil Grump
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Lil Grump
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Lil Grump Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and...
    $10.70
    $21.70
    $10.70
  • Ozai The Hooded Adventures Mini Series Flora Gift
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Flora Gift
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Flora Gift Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and...
    $10.70
    $21.70
    $10.70
  • Ozai The Hooded Adventures Mini Series Ice Pop
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Ice Pop
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Ice Pop Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and...
    $10.70
    $21.70
    $10.70
  • Ozai The Hooded Adventures Mini Series Dozing Off
    TOYSEZ
    HEYONE
    Ozai The Hooded Adventures Mini Series Dozing Off
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Dozing Off Collection: Ozai The Hooded Adventures Mini Series Material: PVC/ABS Size: About 1.57 inches Age: 15+ Release Date: August 8, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x  Mini Figure (not have box and...
    $10.70
    $21.70
    $10.70
  • Ozai Inside The Story Series The Devil's Shelter Ozai Inside The Story Series The Devil's Shelter
    TOYSEZ
    HEYONE
    Ozai Inside The Story Series The Devil's Shelter
    Product Content: Brand: HEYONE Characters: Ozai Product Name: The Devil's Shelter Collection: Ozai Inside The Story Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: July 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $24.46
    $35.46
    $24.46
  • FAYA Let It Faya Series STAR ORACLE FAYA Let It Faya Series STAR ORACLE
    TOYSEZ
    HEYONE
    FAYA Let It Faya Series STAR ORACLE
    Product Content: Brand: HEYONE Characters: FAYA Product Name: STAR ORACLE Collection: FAYA Let It Faya Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Release Date: July 4,2025 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please...
    $18.34
    $29.34
    $18.34
  • MIMI Leisurely Immortal Series Blue and White Porcelain MIMI Leisurely Immortal Series Blue and White Porcelain
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Blue and White Porcelain
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Blue and White Porcelain Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $24.46
    $36.46
    $24.46
  • Ozai If Sounds Had Shape Series DEMON'S WHISPERS Ozai If Sounds Had Shape Series DEMON'S WHISPERS
    TOYSEZ
    HEYONE
    Ozai If Sounds Had Shape Series DEMON'S WHISPERS
    Product Content: Brand: HEYONE Characters: Ozai Product Name: DEMON'S WHISPERS Collection: Ozai If Sounds Had Shape Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $18.34
    $33.34
    $18.34
  • MIMI Little World Sweet Conquests Series Cozy Cotton Drift MIMI Little World Sweet Conquests Series Cozy Cotton Drift
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Cozy Cotton Drift
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Cozy Cotton Drift Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $35.16
    $47.16
    $35.16
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Cute Bunny Peach MIMI Leisurely Elf Series Vinyl Plush Pendant Cute Bunny Peach
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Cute Bunny Peach
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Cute Bunny Peach Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $48.91
    $49.99
    $48.91
  • MIMI Leisurely Elf Series Vinyl Plush Pendant Sleeping Dream-eating Beast MIMI Leisurely Elf Series Vinyl Plush Pendant Sleeping Dream-eating Beast
    TOYSEZ
    HEYONE
    MIMI Leisurely Elf Series Vinyl Plush Pendant Sleeping Dream-eating Beast
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Sleeping Dream-eating Beast Collection: MIMI Leisurely Elf Series Vinyl Plush Pendant Material: PVC/ABS/Plush Size: About 5.91 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $39.74
    $49.99
    $39.74

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