Dreams

Founded in 1996 and headquartered in Tokyo, Japan, Dreams specializes in the development of trendy toys and creative home goods. Its signature brand, Sonny Angel, is known for its image of an "angel boy wearing a headband," pioneered the blind box sales model, and has a significant influence on the global trendy toy market.
The Sonny Angel brand, launched in 2004, features the "angel boy wearing a headband" as its core image. Initially launched as an 7.09 inches tall action figure with animated eyes, it transitioned to a miniature doll size in 2005 and pioneered the blind box sales model.
Sonny Angel's design exemplifies minimalist aesthetics. It eschews complex worldviews and cumbersome ornamentation, presenting the image of an angelic boy in its purest form. This simplicity is not monotonous; instead, meticulous attention to detail imbues each Sonny Angel with vitality and individuality. More notably, Sonny Angel's design incorporates healing elements. Founder has expressed his hope that Sonny Angel can become a "healing angel for working women around 25," offering companionship and comfort.

Dreams Characters Include:

Sonny Angel