YUY
IP Character
YUY
TOPTOY
YUY
Marque TOPTOY

I began as a few lines in a sketchbook: black hair, a face full of freckles, a red nose and bangs that look as if I cut them myself in the bathroom mirror. Nobody had to tell me to be perfect, so I never tried. In early 2025 my creator, an illustrator born after 2000, started posting me on Xiaohongshu. I was not doing anything special. I was having a bad day, a lazy day, a day when I liked myself and a day when I did not. About three months later, more than 50,000 people were following along. Within a year it was over 300,000. Then things moved quickly. At the end of 2025 TOPTOY took a majority stake in the studio behind me. My pop-up stores opened in shopping malls, and the one in Beijing passed 10 million yuan in its first month. I turned up on phone cases, milk tea cups and even at McDonald's. On September 25, 2026 I became a plush blind box for the first time. The series is called Beautiful Girl, and every one of me in it has her own mood: Sunset Glow, Queen, Slow Down, I'm Not Flawed. If you are lucky, you find Happy Every Day. That is the one I am still working on.

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À propos de YUY

YUY is an original illustrated character first posted on Xiaohongshu in early 2025 by a young Chinese illustrator born after 2000. Drawn in simple lines as a girl with black hair, freckles, a red nose and unevenly cut bangs, YUY appears in everyday, often self-mocking scenes about moods, self-acceptance and ordinary life. The account reached more than 50,000 followers in about three months and more than 300,000 within a year. At the end of 2025 TOPTOY, the designer toy brand of MINISO Group, took a controlling stake in the company that owns the IP, and YUY pop-up stores went on to record multi-million-yuan sales, with the Beijing location passing 10 million yuan in its first month. The character has also appeared in collaborations with Huawei, CASETiFY, Nayuki and McDonald's. YUY's first plush blind box, the YUY Beautiful Girl Plush Blind Box Series, launched across TOPTOY channels on September 25, 2026 with six regular styles: Sunset Glow, I'm Not Flawed, Risk It All for Love, Queen, Love in the Garden and Slow Down, plus the secret Happy Every Day (1/72). TOYSEZ lists every confirmed style, the secret and the complete set, and records the full series in the TOYSEZ DB chronology with release dates and secret odds.

Base de données complète

TOYSEZ maintient une base de données complète de toutes les séries blind box YUY, les dates de sortie et les guides collectionneurs. Parcourez par catégorie ci-dessus ou explorez la chronologie complète.