HiTOY

Brand

HiTOY

1 Characters  ·  Designer Toy Collectibles

About

HiTOY is a Chinese designer toy studio specializing in original IP development. Known for collaborating with independent artists to create emotionally resonant collectibles, HiTOY launched the Nommi brand in 2024 in partnership with artist Luo Jiujiu and HiChance.

All Characters — 1

Nommi
Nommi

Collaborating Artists

Designers & Creators

HiTOY partners with independent artists and studios. Each character is created in collaboration with a single designer or creative team.

Luo JiujiuChinaNommi

Design Style

Soft surrealism with plush textures, pastel palettes, and a healing, emotionally warm character design language rooted in childhood nostalgia.