HiTOY

Marque

HiTOY

1 Personnages · Figurines de collection

À propos

HiTOY is a Chinese designer toy studio founded in 2022, specializing in original character development through collaborations with independent artists. The studio positions its work around emotional resonance and delicate character craft. Its flagship IP, Nommi — developed in partnership with artist Luo Jiujiu — launched in 2024 as a gentle, round character with a soft, dreamlike aesthetic. HiTOY distributes through specialty toy retailers and online platforms, targeting Chinese and international designer toy collectors.

Tous les personnages — 1

Nommi
Nommi

Artistes collaborateurs

Designers & Créateurs

HiTOY collabore avec des artistes et des studios indépendants. Chaque personnage est créé en collaboration avec un seul designer ou une équipe créative.

Luo JiujiuChinaNommi

Style de design

Soft surrealism with plush textures, pastel palettes, and a healing, emotionally warm character design language rooted in childhood nostalgia.