Finding Unicorn

Brand

Finding Unicorn

6 IPs  ·  Designer Toy Collectibles

About

Finding Unicorn (寻找独角兽) is a Chinese designer toy and art IP company founded in 2018. The brand's core mission is to discover, incubate, and operate original artist IPs that merge contemporary art with collectible culture, expressed primarily through blind box figures, plush toys, and limited-edition art prints. Its portfolio spans nearly 20 IPs and over 100 product lines, featuring characters such as Farmer Bob — a freedom-themed figure designed by Korean artist Jo Young Woon — alongside ShinWoo, Molinta, zZoton, RiCO, and Agan, each developed in close collaboration with their originating artists. Beyond China, Finding Unicorn has expanded globally through its own e-commerce platforms, retail partnerships across North America and Europe, and brand collaborations with Apple, Coca-Cola, and Maserati.

All IPs — 6 characters

Farmer Bob
Farmer Bob
ShinWoo
ShinWoo
zZoton
zZoton
Molinta
Molinta
RiCO
RiCO
Agan
Agan

Collaborating Artists

Designers & Creators

Finding Unicorn partners with independent artists and studios. Each IP is created in collaboration with a single designer or creative team.

Agan
AganChinaAgan

Design Style

Retro, psychedelic, and surreal illustration style featuring multi-pupil characters rendered in vivid colors to express emotional depth, freedom, and imaginative world-building.

Jo Young Woon (FARMER)
Jo Young Woon (FARMER)South KoreaFarmer Bob

Design Style

Street culture-inflected character design blending reggae freedom aesthetics and Zen philosophy, built around a mustachioed everyman figure across varied personas.

RiCO
RiCOSouth KoreaRiCO

Design Style

Bright, rounded character design radiating maximum positivity through expressive smiling faces and vibrant, cheerful color palettes rooted in everyday joy.

ShinWoo (Shin Woojung)
ShinWoo (Shin Woojung)South KoreaShinWoo

Design Style

Creates creepy-cute ghost bear characters exploring themes of love, death, loss, and companionship through dark fantasy rendered in whimsical, color-rich toy narratives.

Zhuoda Wang
Zhuoda WangChinazZoton · Molinta

Design Style

Whimsical childlike figures with soft pastel colors, round expressive faces, and richly detailed storytelling scenarios exploring everyday joy and imagination.