AZURA Series List & Full Chronology

About AZURA

I am AZURA, and I come from somewhere you have never been — a place softer than clouds and quieter than sleep. I am 23 centimeters tall, with ears that catch the wind and eyes that hold the color of deep water. I am an elf from another dimension, and I carry with me the softest, most fragile part of you: the part that feels everything a little too much, that fills up with tears before you even understand why. But here is what I know about tears: they are not weakness. They are light, concentrated. They are the most honest thing a heart can make. I was created by designer Two Clouds at Pop Mart's design studio — a creator drawn to 'all things soft and gentle,' who built me from the belief that vulnerability is its own form of strength. My series include Wardrobe, Spring Fantasy, Animal Fighting Match, A Dream About Stars, and Ethereal Realm Mythical Beasts. TOYSEZ keeps the complete collector guide to all my releases.

Designer

Two Clouds (Er Yun / 二云) is a character designer at Pop Mart's internal IP incubation studio, known as the Pop Mart Design Center (PDC). Based in China, she describes her personal aesthetic as drawn to 'all things soft and gentle' — a philosophy that permeates her work but finds its fullest expression in AZURA, the character that became her signature IP. AZURA is conceptualized as a 23-centimeter elf who originates from another dimension and symbolizes 'the softest and most fragile place in everyone's heart.' The character's defining emotional symbol is the tear — reimagined not as weakness but as a magical energy source, reframing sadness as a form of quiet strength. Under Two Clouds' creative direction, AZURA has expanded across numerous series including Wardrobe, Spring Fantasy, Animal Fighting Match, A Dream About Stars, and Ethereal Realm Mythical Beasts, establishing it as one of Pop Mart's consistently popular internal IPs. Two Clouds also created Oipippi, another Pop Mart PDC character that similarly explores themes of softness and imagination. Her work represents a distinctive thread within Pop Mart's broader creative ecosystem — quieter and more emotionally introspective than many of the brand's externally commissioned IPs.

Release History

From the debut series to the latest releases, this page tracks the complete AZURA chronology. Series are sorted newest-first. Click any series to view its full product collection, pricing, and availability on TOYSEZ.