HiTOY

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HiTOY

1 Personajes · Coleccionables de juguetes de diseño

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HiTOY is a Chinese designer toy studio founded in 2022, specializing in original character development through collaborations with independent artists. The studio positions its work around emotional resonance and delicate character craft. Its flagship IP, Nommi — developed in partnership with artist Luo Jiujiu — launched in 2024 as a gentle, round character with a soft, dreamlike aesthetic. HiTOY distributes through specialty toy retailers and online platforms, targeting Chinese and international designer toy collectors.

Todos los personajes — 1

Nommi
Nommi

Artistas colaboradores

Diseñadores & Creadores

HiTOY colabora con artistas y estudios independientes. Cada personaje es creado en colaboración con un único diseñador o equipo creativo.

Luo JiujiuChinaNommi

Estilo de diseño

Soft surrealism with plush textures, pastel palettes, and a healing, emotionally warm character design language rooted in childhood nostalgia.