À propos de INSTINCTOY

INSTINCTOY est une marque japonaise de designer toys fondée en 2005 par Hiroto Ohkubo, connue pour ses sofubi premium autour du concept Erosion Monster — notamment Muckey (2013) et Monster Fluffy (2019). Une collaboration avec Takashi Murakami en 2019 a produit une édition sofubi vendue au MoMA Design Store. INSTINCTOY collabore avec Pop Mart depuis 2020. TOYSEZ maintient une base de données complète de toutes les séries INSTINCTOY.

Designer : Hiroto Ohkubo

Hiroto Ohkubo is the founder and sole creative force behind INSTINCTOY, the Japanese designer toy brand he established in 2005 at the age of 22. Self-taught through years of collecting, Ohkubo began producing his first original soft vinyl figures in 2008, developing a signature aesthetic rooted in what he calls the Erosion Monster concept — creatures that infest, merge with, or inhabit other characters, resulting in forms that sit uneasily between cute and disturbing. In 2013 he introduced Muckey, a bear character whose head is partially overtaken by Fluffy, a symbiotic flying creature. The relationship between host and parasite — and the expressiveness achieved through movable parts — became the defining language of his work. In 2019, a collaboration with Takashi Murakami produced a sofubi edition of Murakami's Mr. DOB sold through the MoMA Design Store, one of the highest-profile institutional validations of the designer toy form. That same year, Ohkubo launched Monster Fluffy as a standalone figure and began his collaboration with Pop Mart, which brought the Relax and Shock series to international audiences starting in 2020. INSTINCTOY's 20th anniversary was marked in December 2025 with an archive exhibition in Daikanyama, Tokyo.

Base de données complète

TOYSEZ maintient une base de données complète de toutes les séries blind box INSTINCTOY, les dates de sortie et les guides collectionneurs. Parcourez par catégorie ci-dessus ou explorez la chronologie complète.