Sooya
IP Character
Sooya
 ·  South Korea
Sooya
Diseñador Kim Sooya · South Korea

I started as a sketch on a ceramic mold, brought to life by a Seoul artist who fell in love with bisque dolls and a rabbit named Cheese. My name is Ban — half-human, half-rabbit — and the word I am named after means both "half" and "infatuation" in Korean. I carry a small carrot or fish wherever I go, because I am always searching for the animals that have been left behind. My creator, Kim Sooya, spent over a decade shaping ceramic figures before the world was ready for me in blind box form. When Sooya Studio launched in 2018, I became its face: soft in color, quiet in expression, but unmistakable in feeling. I have walked through M Stand coffee shops, worn New Balance sneakers, and appeared at toy festivals from Seoul to Bangkok. In December 2024, I arrived in the United States with the Overture Series. The world of designer toys is vast, but I move through it slowly, deliberately — looking for the next lost creature to bring home.

Acerca de Sooya

Sooya is an independent Korean designer toy IP created by Seoul-based artist Kim Sooya, launched commercially through Sooya Studio in 2018. The signature character Ban — a half-human, half-rabbit figure with soft cream tones and a characteristic carrot or fish accessory — emerged from over a decade of ceramic bisque doll craft. Known for its therapeutic, dreamlike aesthetic and emotionally resonant storytelling, Sooya has collaborated with New Balance, Levis, and M Stand Coffee, and made its US market debut with the Overture Blind Box Series in late 2024. TOYSEZ maintains a comprehensive database of all Sooya blind box series, including sealed and opened collectibles from every release.

Diseñador: Kim Sooya

Kim Sooya is a Seoul-based South Korean artist who began as an illustrator before discovering bisque ceramic doll-making around 2009, a craft she pursued for over a decade through her handmade shop Cottage de Bunny. Her adoption of a pet rabbit named Cheese that year became the emotional spark behind her signature character, Ban — a name that is a Korean pun for both "half" and "infatuation." In 2018, Sooya formally launched Sooya Studio, pivoting her ceramic craft into the designer toy and blind box market. Ban, a half-human, half-rabbit figure carrying a carrot or fish on its head, became the studio emblem — a wandering guardian searching for and protecting abandoned animals. The studio palette of cream, beige, and soft pastels, combined with poseable articulation and introspective expressions, built a devoted international following. Sooya Studio has since collaborated with New Balance x KIKS, Levis, and M Stand Coffee, and has exhibited at toy festivals across Asia. The Overture Blind Box Series marked the label major US market debut in late 2024.

Base de datos completa

TOYSEZ mantiene una base de datos completa de todas las series blind box de Sooya, fechas de lanzamiento y guías para coleccionistas. Explora por categoría arriba o descubre la cronología completa de lanzamientos.