Mofusand
IP Character
Mofusand
 ·  Japan
Mofusand
Diseñador neco · Japan

We are the cats of Mofusand — soft, round, and dressed in costumes that make no sense at all. A shark. A frog. A loaf of bread. We have no explanation. We don't need one. Artist neco began drawing us in 2017 and sharing the illustrations online, first quietly, then everywhere. The image that changed everything was simple: a cat tucked inside a shark costume, fins flopped at the sides, expression completely unbothered. It spread across social media and LINE sticker packs across Asia, and suddenly everyone had a soft spot for a cat pretending to be something it clearly was not. Gray Parka Service, the Tokyo character company that neco works with, was founded in 2012. Together they turned Mofusand from a personal illustration project into a full brand — with physical goods, retail collaborations, pop-up exhibitions, and blind box series that sell out quickly in Japan, South Korea, and beyond. The name comes from mofu-mofu, the Japanese sound word for the feeling of stroking something unbearably soft. We don't have a story arc. We don't have goals. We are just very fluffy cats in very wrong costumes, and somehow that has been enough.

Acerca de Mofusand

Mofusand is a Japanese character brand created by artist neco under Gray Parka Service Inc. (est. 2012, Tokyo). Known for fluffy round cats wearing absurd costumes — most famously a shark suit — Mofusand went viral across Asia starting around 2017 via LINE stickers and social media. The brand has since expanded into blind box collectibles, retail collaborations, and pop-up exhibitions across Japan and South Korea. TOYSEZ carries Mofusand blind box series and limited edition figures.

Diseñador: neco

neco is a Japanese illustrator who created Mofusand — a universe of fluffy, round cats dressing up in absurd costumes — and began sharing the characters online in 2017. Her designs blend a soft, pastel visual language with deadpan humor, resulting in cats disguised as sharks, bunnies, bread, and beyond. Mofusand grew from a social media sensation into a full character brand under Gray Parka Service, with global blind box collaborations and a devoted following across Asia and beyond.

Base de datos completa

TOYSEZ mantiene una base de datos completa de todas las series blind box de Mofusand, fechas de lanzamiento y guías para coleccionistas. Explora por categoría arriba o descubre la cronología completa de lanzamientos.