TOYZEROPLUS

Brand

TOYZEROPLUS

1 Characters  ·  Designer Toy Collectibles

About

TOYZEROPLUS is a Hong Kong–based collectible toy company founded in 2014. Operating as both an IP platform and toy producer, the company discovers independent artists and illustrators globally and collaborates with them to develop, manufacture, and market original character-based collectibles. Its most recognized IP is LuLu the Piggy, a character created by independent Hong Kong artist Cici, which broke through as a blind box collectible following its debut at the 2019 Shanghai Toy Show and has since expanded into numerous themed series and global retail partnerships. TOYZEROPLUS distributes internationally through authorized retailers across Asia, Europe, and North America.

All Characters — 1

LuLu the Piggy
LuLu the Piggy

Collaborating Artists

Designers & Creators

TOYZEROPLUS partners with independent artists and studios. Each character is created in collaboration with a single designer or creative team.

CiciChinaLuLu the Piggy

Design Style

Handcraft-rooted character design; warm, whimsical, and healing in tone — translating felted wool tactility into collectible vinyl and plush with a distinctly soft, innocent aesthetic