Rolife

Founded in 2017, Rolife, a subsidiary of ROBOTIME Group, is a Chinese cultural and creative toy brand integrating design and development, brand operations, supply chain management, and global sales channels. Rolife's brand proposition, "Growing from the East, the tide rises," encourages players to return to their childlike innocence, explore themselves, inspire creativity, and build cultural confidence. The brand aims to inherit Chinese culture, become a globally influential Chinese trendsetting cultural and creative brand, and make Chinese culture a global trend.
Rolife owns several proprietary IPs, including Nanci and Suri. Each of these characters has its own distinct personality and is deeply loved by consumers.
Nanci lives in a magical world where everything is a bubble-blowing creature with eyes closed, and snot bubbles are the symbol of this world. She is always curious about the world and maintains a precious childlike innocence, holding a kind and beautiful hope for everything.
Suri is a fairy who awakens from a flower. Her long ears and heart-shaped nose are her hallmarks. As vibrant and beautiful as a bouquet of flowers, she harbors a curious heart and constantly draws strength from love, creating her own beautiful and romantic fantasy world.

Rolife Characters Include:

Nanci

Suri