Bashful Bunny

Bashful Bunny is Jellycat's iconic plush toy, renowned for its soft texture, long drooping ears, and shy, anthropomorphic expression. Since its inception, it has become a globally popular, comforting companion doll. Jellycat was founded in 1999 by British brothers William and Thomas Gatacre, focusing on high-end plush toy design. Bashful Bunny was inspired by a fluffy rabbit William encountered in the French countryside; its endearing appearance inspired the creation of the brand's first classic doll.
Bashful Bunny, the brand's core IP, is designed with "shyness" as its core element—long, drooping ears, slightly drooping eyes, and a rounded body convey a sense of gentleness and evoke a protective instinct in users. Its material is made of ultra-short fleece fabric and filled with food-grade polyester fiber, giving it a cloud-like softness. Safety standards have been met by EU CE certification and US ASTM testing, making it safe for newborns to handle.