Über Sooya

Sooya is an independent Korean designer toy IP created by Seoul-based artist Kim Sooya, launched commercially through Sooya Studio in 2018. The signature character Ban — a half-human, half-rabbit figure with soft cream tones and a characteristic carrot or fish accessory — emerged from over a decade of ceramic bisque doll craft. Known for its therapeutic, dreamlike aesthetic and emotionally resonant storytelling, Sooya has collaborated with New Balance, Levis, and M Stand Coffee, and made its US market debut with the Overture Blind Box Series in late 2024. TOYSEZ maintains a comprehensive database of all Sooya blind box series, including sealed and opened collectibles from every release.

Designer: Kim Sooya

Kim Sooya is a Seoul-based South Korean artist who began as an illustrator before discovering bisque ceramic doll-making around 2009, a craft she pursued for over a decade through her handmade shop Cottage de Bunny. Her adoption of a pet rabbit named Cheese that year became the emotional spark behind her signature character, Ban — a name that is a Korean pun for both "half" and "infatuation." In 2018, Sooya formally launched Sooya Studio, pivoting her ceramic craft into the designer toy and blind box market. Ban, a half-human, half-rabbit figure carrying a carrot or fish on its head, became the studio emblem — a wandering guardian searching for and protecting abandoned animals. The studio palette of cream, beige, and soft pastels, combined with poseable articulation and introspective expressions, built a devoted international following. Sooya Studio has since collaborated with New Balance x KIKS, Levis, and M Stand Coffee, and has exhibited at toy festivals across Asia. The Overture Blind Box Series marked the label major US market debut in late 2024.

Vollständige Sammlung

TOYSEZ pflegt eine vollständige Datenbank aller Sooya Blind-Box-Serien, Erscheinungsdaten und Sammlerführer. Stöbere oben nach Kategorien oder erkunde die vollständige Veröffentlichungschronologie.