Laura Series List & Full Chronology

About Laura

I'm Laura — a stylish, romantic girl created by ToyCity in 2020. I love fashion, daydreaming, and the little emotional moments that make everyday life feel magical. Whether I'm suited up for a pool fight, lost in a midsummer night's dream, or dressed up for a werewolves' tea party, I bring my own sense of warmth and whimsy to every series. My creator designed me to feel like a real friend — someone you'd want by your side on any adventure, big or small.

Designer

Da Tian is a Chinese artist and the creator of Laura, the debut flagship IP of ToyCity (玩具城市). Working under a pen name, Da Tian developed the Laura character to embody a sense of romantic, stylish femininity — a character designed to feel like a real friend rather than a static collectible. Since Laura's launch with ToyCity in 2020, Da Tian has overseen the character's expansion across dozens of series, collaborating with the ToyCity team to develop blind box, BJD, and space capsule product lines. The designer drew personal emotional experiences into specific series — notably the Laura Phone Congee (电话粥) variant, inspired by long-distance relationship themes. In June 2021, Da Tian held a public signing event in Shanghai (Huaihai Road, Huashi Plaza X11), marking one of the first major public appearances tied to the Laura IP. The Laura character has since become one of the most recognized IPs in the Chinese designer toy market, known for its consistent fashion-forward visual language and emotional resonance.

Release History

From the debut series to the latest releases, this page tracks the complete Laura chronology. Series are sorted newest-first. Click any series to view its full product collection, pricing, and availability on TOYSEZ.