HiTOY

Marke

HiTOY

1 Charaktere · Designer-Spielzeug-Sammlerstuecke

Uber die Marke

HiTOY is a Chinese designer toy studio founded in 2022, specializing in original character development through collaborations with independent artists. The studio positions its work around emotional resonance and delicate character craft. Its flagship IP, Nommi — developed in partnership with artist Luo Jiujiu — launched in 2024 as a gentle, round character with a soft, dreamlike aesthetic. HiTOY distributes through specialty toy retailers and online platforms, targeting Chinese and international designer toy collectors.

Alle Charaktere — 1

Nommi
Nommi

Kollaborierende Kunstler

Designer & Kreative

HiTOY arbeitet mit unabhangigen Kunstlern und Studios zusammen. Jeder Charakter entsteht in Zusammenarbeit mit einem einzelnen Designer oder einem kreativen Team.

Luo JiujiuChinaNommi

Designstil

Soft surrealism with plush textures, pastel palettes, and a healing, emotionally warm character design language rooted in childhood nostalgia.