HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • Ozai Inside The Story Series Lost in the Spin Ozai Inside The Story Series Lost in the Spin
    TOYSEZ
    HEYONE
    Ozai Inside The Story Series Lost in the Spin
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Lost in the Spin Collection: Ozai Inside The Story Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: July 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $27.51
    $38.51
    $27.51
  • Ozai Inside The Story Series Embrace My Shadow Ozai Inside The Story Series Embrace My Shadow
    TOYSEZ
    HEYONE
    Ozai Inside The Story Series Embrace My Shadow
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Embrace My Shadow Collection: Ozai Inside The Story Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: July 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $48.91
    $49.99
    $48.91
  • Ozai Inside The Story Series The Castle of the Lost Ozai Inside The Story Series The Castle of the Lost
    TOYSEZ
    HEYONE
    Ozai Inside The Story Series The Castle of the Lost
    Product Content: Brand: HEYONE Characters: Ozai Product Name: The Castle of the Lost Collection: Ozai Inside The Story Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: July 30, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $48.91
    $49.99
    $48.91
  • FAYA Let It Faya Series SLEEPING LAMB FAYA Let It Faya Series SLEEPING LAMB
    TOYSEZ
    HEYONE
    FAYA Let It Faya Series SLEEPING LAMB
    Product Content: Brand: HEYONE Characters: FAYA Product Name: SLEEPING LAMB Collection: FAYA Let It Faya Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Release Date: July 4,2025 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please...
    $19.87
    $30.87
    $19.87
  • FAYA Let It Faya Series SILENT DUNT FAYA Let It Faya Series SILENT DUNT
    TOYSEZ
    HEYONE
    FAYA Let It Faya Series SILENT DUNT
    Product Content: Brand: HEYONE Characters: FAYA Product Name: SILENT DUNT Collection: FAYA Let It Faya Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Release Date: July 4,2025 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please...
    $16.81
    $27.81
    $16.81
  • FAYA Let It Faya Series BUTTERFLY REVERIE FAYA Let It Faya Series BUTTERFLY REVERIE
    TOYSEZ
    HEYONE
    FAYA Let It Faya Series BUTTERFLY REVERIE
    Product Content: Brand: HEYONE Characters: FAYA Product Name: BUTTERFLY REVERIE Collection: FAYA Let It Faya Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Release Date: July 4,2025 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please...
    $18.34
    $29.34
    $18.34
  • FAYA Let It Faya Series FLOW OF LIFE FAYA Let It Faya Series FLOW OF LIFE
    TOYSEZ
    HEYONE
    FAYA Let It Faya Series FLOW OF LIFE
    Product Content: Brand: HEYONE Characters: FAYA Product Name: FLOW OF LIFE Collection: FAYA Let It Faya Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Release Date: July 4,2025 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note:...
    $19.87
    $30.87
    $19.87
  • FAYA Time-Picking Land Series Sealing FAYA Time-Picking Land Series Sealing
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Sealing
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Sealing Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note:...
    $15.29
    $26.29
    $15.29
  • FAYA Time-Picking Land Series Whale Song FAYA Time-Picking Land Series Whale Song
    TOYSEZ
    HEYONE
    FAYA Time-Picking Land Series Whale Song
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Whale Song Collection: FAYA Time-Picking Land Series Material: PVC/ABS Size: About 3.54 inches Age:15+ Release Date: February 1,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box...
    $15.29
    $26.29
    $15.29
  • MIMI Children's Dairy Series Origami MIMI MIMI Children's Dairy Series Origami MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Origami MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Origami MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series Math genius MIMI MIMI Children's Dairy Series Math genius MIMI
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series Math genius MIMI
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Math genius MIMI Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $19.87
    $32.87
    $19.87
  • MIMI Children's Dairy Series MIMI the pimp MIMI Children's Dairy Series MIMI the pimp
    TOYSEZ
    HEYONE
    MIMI Children's Dairy Series MIMI the pimp
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI the pimp Collection: MIMI Children's Dairy Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $18.34
    $31.34
    $18.34
  • MIMI Stories in Chang'an Series Light in Night MIMI Stories in Chang'an Series Light in Night
    TOYSEZ
    HEYONE
    MIMI Stories in Chang'an Series Light in Night
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Light in Night Collection: MIMI Stories in Chang'an Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $30.57
    $43.57
    $30.57
  • MIMI Dream Adventure Series Nightmare MIMI Dream Adventure Series Nightmare
    TOYSEZ
    HEYONE
    MIMI Dream Adventure Series Nightmare
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Nightmare Collection: MIMI Dream Adventure Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is elaborately...
    $27.51
    $40.51
    $27.51
  • MIMI Leisurely Immortal Series Snow Mountain MIMI Leisurely Immortal Series Snow Mountain
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Snow Mountain
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Snow Mountain Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $24.46
    $36.46
    $24.46
  • MIMI Leisurely Immortal Series Big Snow MIMI Leisurely Immortal Series Big Snow
    TOYSEZ
    HEYONE
    MIMI Leisurely Immortal Series Big Snow
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Big Snow Collection: MIMI Leisurely Immortal Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll is...
    $18.34
    $30.34
    $18.34
  • MIMI Little World Sweet Conquests Series Whole Set Opened MIMI Little World Sweet Conquests Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI Little World Sweet Conquests Series Whole Set Opened Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 10 x Figure 10 x ID Card of Figure 10 x...
    $214.00
    $239.00
    $214.00
  • MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120) MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120)
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Secret Lullaby of starlight(1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Lullaby of starlight Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that...
    $91.71
    $116.71
    $91.71
  • MIMI Little World Sweet Conquests Series Escaping with Raspberry MIMI Little World Sweet Conquests Series Escaping with Raspberry
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Escaping with Raspberry
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Escaping with Raspberry Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the...
    $21.40
    $33.40
    $21.40
  • MIMI Little World Sweet Conquests Series Clover Sail MIMI Little World Sweet Conquests Series Clover Sail
    TOYSEZ
    HEYONE
    MIMI Little World Sweet Conquests Series Clover Sail
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Clover Sail Collection: MIMI Little World Sweet Conquests Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure 1 x Box Note: Please note that the doll...
    $29.04
    $41.04
    $29.04

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