HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • FAYA Snow Country Sayoko Series Fairy Tale Forest In Snow Land FAYA Snow Country Sayoko Series Fairy Tale Forest In Snow Land
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Fairy Tale Forest In Snow Land
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Fairy Tale Forest In Snow Land Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $18.34
    $31.34
    $18.34
  • FAYA Snow Country Sayoko Series Song Of Joy FAYA Snow Country Sayoko Series Song Of Joy
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Song Of Joy
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Song Of Joy Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $16.81
    $29.81
    $16.81
  • FAYA Snow Country Sayoko Series Maple Syrup Fudge FAYA Snow Country Sayoko Series Maple Syrup Fudge
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Maple Syrup Fudge
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Maple Syrup Fudge Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $16.81
    $29.81
    $16.81
  • FAYA Snow Country Sayoko Series Play The Nocturne FAYA Snow Country Sayoko Series Play The Nocturne
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Play The Nocturne
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Play The Nocturne Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $16.81
    $29.81
    $16.81
  • FAYA Snow Country Sayoko Series Tea Party In Snow Kingdom FAYA Snow Country Sayoko Series Tea Party In Snow Kingdom
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Tea Party In Snow Kingdom
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Tea Party In Snow Kingdom Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $15.29
    $28.29
    $15.29
  • FAYA Snow Country Sayoko Series Bear Happy Party FAYA Snow Country Sayoko Series Bear Happy Party
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Bear Happy Party
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Bear Happy Party Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $16.81
    $29.81
    $16.81
  • FAYA Snow Country Sayoko Series Snowy Night Preserved Flower FAYA Snow Country Sayoko Series Snowy Night Preserved Flower
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Snowy Night Preserved Flower
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Snowy Night Preserved Flower Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $19.87
    $32.87
    $19.87
  • FAYA Snow Country Sayoko Series Blooming Sled Gift FAYA Snow Country Sayoko Series Blooming Sled Gift
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Blooming Sled Gift
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Blooming Sled Gift Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of Figure...
    $19.87
    $32.87
    $19.87
  • FAYA Snow Country Sayoko Series Red Wine Oak Barrel FAYA Snow Country Sayoko Series Red Wine Oak Barrel
    TOYSEZ
    HEYONE
    FAYA Snow Country Sayoko Series Red Wine Oak Barrel
    Product Content: Brand: HEYONE Characters: FAYA Product Name: Red Wine Oak Barrel Collection: FAYA Snow Country Sayoko Series Material: PVC/ABS Size: About 3.54 inches Age: 15+ Release Date: November 01,2024 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card of...
    $15.29
    $28.29
    $15.29
  • MIMI The Poetry of Time in Four Seasons Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI The Poetry of Time in Four Seasons Series Whole Set Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Brand New...
    $275.14
    $288.14
    $275.14
  • MIMI The Poetry of Time in Four Seasons Series Whole Set Opened MIMI The Poetry of Time in Four Seasons Series Whole Set Opened
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: MIMI Product Name: MIMI The Poetry of Time in Four Seasons Series Whole Set Opened Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened...
    $244.57
    $257.57
    $244.57
  • MIMI The Poetry of Time in Four Seasons Series Secret Sleeping Toward the Light (1/120) MIMI The Poetry of Time in Four Seasons Series Secret Sleeping Toward the Light (1/120)
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Secret Sleeping Toward the Light (1/120)
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Sleeping Toward the Light Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Probability：1/120 Package Includes: 1 x...
    $103.94
    $116.94
    $103.94
  • MIMI The Poetry of Time in Four Seasons Series Contemplating a Summer of Stillness MIMI The Poetry of Time in Four Seasons Series Contemplating a Summer of Stillness
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Contemplating a Summer of Stillness
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Contemplating a Summer of Stillness Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x...
    $27.51
    $40.51
    $27.51
  • MIMI The Poetry of Time in Four Seasons Series Ferrying One's Soul MIMI The Poetry of Time in Four Seasons Series Ferrying One's Soul
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Ferrying One's Soul
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Ferrying One's Soul Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $35.16
    $48.16
    $35.16
  • MIMI The Poetry of Time in Four Seasons Series Chasing a Curl of Smoke MIMI The Poetry of Time in Four Seasons Series Chasing a Curl of Smoke
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Chasing a Curl of Smoke
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Chasing a Curl of Smoke Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x...
    $25.99
    $38.99
    $25.99
  • MIMI The Poetry of Time in Four Seasons Series Awaiting the Turn of Autumn MIMI The Poetry of Time in Four Seasons Series Awaiting the Turn of Autumn
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Awaiting the Turn of Autumn
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Awaiting the Turn of Autumn Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x...
    $24.46
    $37.46
    $24.46
  • MIMI The Poetry of Time in Four Seasons Series Crossing the Still Pond MIMI The Poetry of Time in Four Seasons Series Crossing the Still Pond
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Crossing the Still Pond
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Crossing the Still Pond Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $36.69
    $49.69
    $36.69
  • MIMI The Poetry of Time in Four Seasons Series Welcoming the Wind MIMI The Poetry of Time in Four Seasons Series Welcoming the Wind
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Welcoming the Wind
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Welcoming the Wind Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $29.04
    $42.04
    $29.04
  • MIMI The Poetry of Time in Four Seasons Series Becoming the Mountain MIMI The Poetry of Time in Four Seasons Series Becoming the Mountain
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Becoming the Mountain
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Becoming the Mountain Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1...
    $24.46
    $37.46
    $24.46
  • MIMI The Poetry of Time in Four Seasons Series Longing for the Moon MIMI The Poetry of Time in Four Seasons Series Longing for the Moon
    TOYSEZ
    HEYONE
    MIMI The Poetry of Time in Four Seasons Series Longing for the Moon
    Product Content: Brand: HEYONE Characters: MIMI Product Name: Longing for the Moon Collection: MIMI The Poetry of Time in Four Seasons Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: August 29, 2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure...
    $29.04
    $42.04
    $29.04

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