HEYONE
HEYONE

HEYONE

Founded in 2020, HEYONE is a leading IP incubator in China's trendy culture sector. It has evolved into a full-industry chain company, centered around IP incubation, encompassing design, development, production, logistics, and retail. Its offerings include trendy toys, creative furniture, installation art, and other fashionable art products.
Since its founding in 2020, HEYONE has successfully incubated numerous popular IPs, including iconic characters such as MIMI, Ozai, FAYA, Fur Fur and other characters. HEYONE consistently strives for innovation and change, fueling the passion of the trendy toy industry, where creativity reigns supreme.
Today, HEYONE has incubated a diverse IP ecosystem, represented by Ozai, MIMI, and R3NA, and has gradually formed a sustainable emotional universe. Leveraging this system, HEYONE achieved overseas retail sales exceeding 100 million yuan and blind box sales exceeding one million units by 2024. Riding the wave of the "globalization of trendy toys," HEYONE has gradually evolved from a commercial brand to a noteworthy cultural icon.

HEYONE Characters Include:

MIMI

Ozai

FAYA

Fur Fur

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  • Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Texture of the past (Confirmed Style) Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Texture of the past (Confirmed Style)
    TOYSEZ
    HEYONE
    Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Texture of the past (Confirmed Style)
    Package Includes 1 x Original Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series Figure(Texture of the past), 1 x Character Card, 1 x Original Box. Expert Verified Specifications Brand: HEYONE Character: Fur Fur Product Name: Texture of the past (Confirmed Style) Collection:...
    $25.99
    $37.99
    $25.99
  • Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Cotton Cloud (Confirmed Style) Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Cotton Cloud (Confirmed Style)
    TOYSEZ
    HEYONE
    Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Cotton Cloud (Confirmed Style)
    Package Includes 1 x Original Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series Figure(Cotton Cloud), 1 x Character Card, 1 x Original Box. Expert Verified Specifications Brand: HEYONE Character: Fur Fur Product Name: Cotton Cloud (Confirmed Style) Collection: The Stitched Dreamtime Plush...
    $25.99
    $37.99
    $25.99
  • Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Bunny Dreams (Confirmed Style) Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Bunny Dreams (Confirmed Style)
    TOYSEZ
    HEYONE
    Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: Bunny Dreams (Confirmed Style)
    Package Includes 1 x Original Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series Figure(Bunny Dreams), 1 x Character Card, 1 x Original Box. Expert Verified Specifications Brand: HEYONE Character: Fur Fur Product Name: Bunny Dreams (Confirmed Style) Collection: The Stitched Dreamtime Plush...
    $25.99
    $37.99
    $25.99
  • Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: First Companion (Secret, 1/72) Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: First Companion (Secret, 1/72)
    TOYSEZ
    HEYONE
    Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series: First Companion (Secret, 1/72)
    Package Includes 1 x Original Fur Fur The Stitched Dreamtime Plush Doll Blind Box Series Secret Figure(First Companion), 1 x Character Card, 1 x Original Box. Expert Verified Specifications Brand: HEYONE Character: Fur Fur Product Name: First Companion (Secret, 1/72) Collection: The Stitched Dreamtime...
    $107.00
    $119.00
    $107.00
  • Ozai First Floating Bottle Mini Plush Doll Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Ozai First Floating Bottle Mini Plush Doll Series Whole Set Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Brand New Case With Plastic...
    $229.29
    $238.29
    $229.29
  • Ozai First Floating Bottle Mini Plush Doll Series Whole Set Opened Ozai First Floating Bottle Mini Plush Doll Series Whole Set Opened
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series Whole Set Opened
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Ozai First Floating Bottle Mini Plush Doll Series Whole Set Opened Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model...
    $198.71
    $207.71
    $198.71
  • Ozai First Floating Bottle Mini Plush Doll Series First Comfort Ozai First Floating Bottle Mini Plush Doll Series First Comfort
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Comfort
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Comfort Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series Cloud Encounter Ozai First Floating Bottle Mini Plush Doll Series Cloud Encounter
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series Cloud Encounter
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Cloud Encounter Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series First Blush Soft Ozai First Floating Bottle Mini Plush Doll Series First Blush Soft
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Blush Soft
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Blush Soft Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $19.87
    $28.87
    $19.87
  • Ozai First Floating Bottle Mini Plush Doll Series First Whisper Ozai First Floating Bottle Mini Plush Doll Series First Whisper
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Whisper
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Whisper Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $19.87
    $28.87
    $19.87
  • Ozai First Floating Bottle Mini Plush Doll Series First Warm Ray Ozai First Floating Bottle Mini Plush Doll Series First Warm Ray
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Warm Ray
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Warm Ray Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series First Sprout Ozai First Floating Bottle Mini Plush Doll Series First Sprout
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Sprout
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Sprout Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $21.40
    $30.40
    $21.40
  • Ozai First Floating Bottle Mini Plush Doll Series First Autumn Meet Ozai First Floating Bottle Mini Plush Doll Series First Autumn Meet
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Autumn Meet
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Autumn Meet Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $22.93
    $31.93
    $22.93
  • Ozai First Floating Bottle Mini Plush Doll Series First By My Side Ozai First Floating Bottle Mini Plush Doll Series First By My Side
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First By My Side
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First By My Side Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series First Glow Sparkle Ozai First Floating Bottle Mini Plush Doll Series First Glow Sparkle
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Glow Sparkle
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Glow Sparkle Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $16.81
    $25.81
    $16.81
  • Ozai First Floating Bottle Mini Plush Doll Series Sweet First Catch Ozai First Floating Bottle Mini Plush Doll Series Sweet First Catch
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series Sweet First Catch
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Sweet First Catch Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series First Lost Ozai First Floating Bottle Mini Plush Doll Series First Lost
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Lost
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Lost Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $19.87
    $28.87
    $19.87
  • Ozai First Floating Bottle Mini Plush Doll Series First Laughter Ozai First Floating Bottle Mini Plush Doll Series First Laughter
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series First Laughter
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Laughter Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Package Includes: 1 x Figure 1 x ID Card...
    $18.34
    $27.34
    $18.34
  • Ozai First Floating Bottle Mini Plush Doll Series Secret First Heartbeat (1/144) Ozai First Floating Bottle Mini Plush Doll Series Secret First Heartbeat (1/144)
    TOYSEZ
    HEYONE
    Ozai First Floating Bottle Mini Plush Doll Series Secret First Heartbeat (1/144)
    Product Content: Brand: HEYONE Characters: Ozai Product Name: First Heartbeat Collection: Ozai First Floating Bottle Mini Plush Doll Series Material: PVC/ABS Size: About 3.94 inches Age: 15+ Release Date: December 17,2025 note:Opened Blind Box/Confirm Model Probability：1/144 Package Includes: 1 x Figure 1 x ID...
    $86.82
    $95.82
    $86.82
  • Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Brand New With Plastic Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Brand New With Plastic
    TOYSEZ
    HEYONE
    Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Brand New With Plastic
    Product Content: Brand: HEYONE Characters: Ozai Product Name: Ozai Emotional Prism Vinyl Plush Pendant Series Whole Set Collection: Ozai Emotional Prism Vinyl Plush Pendant Series Material: PVC/ABS Size: About 6.3 inches Age: 15+ Release Date: September 30, 2025 note:Brand New Case With Plastic Package...
    $428.00
    $439.00
    $428.00

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