Twinkle Twinkle

Twinkle Twinkle is a popular IP launched by Pop Mart .
Twinkle Twinkle series is co-created by illustrators Daxin and Ali. The creative inspiration comes from the concept of "Stars can't shine without darkness". This series plans to create the stories of 100 star elf, each Twinkle Twinkle has its own unique story and personality‌.
Twinkle Twinkle series is mainly healing and has high plasticity. These star elf are cute and optimistic, with a little bit of stubbornness and clumsiness. Their rosy faces look like happy children and shy adults. Together they tell stories about bravery, longing and love. Even if there are occasional worries and sadness, these happy little fools think it is no big deal.
Twinkle Twinkle series aims to bring people warmth and happiness through healing stories and images. Both adults and children can find resonance in these star people.

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