Ozai

Ozai is an IP under Heyone, and the brand was established in 2020.

Limited release: Ozai Blind Box adopts a limited release strategy, and the number of new products launched each time is limited, which stimulates consumers' desire to buy and increases the collection value of the product.

Emotional value: Ozai's design concept emphasizes emotional value, healing and comforting users through design. As a super popular healing IP, Ozai digs deep into the emotional core of Generation Z, incorporates every subtle insight into product design, and accumulates super high popularity.

Market positioning: Ozai is not only a trendy toy IP, but has gradually moved away from the simple trendy toy IP positioning and become an iconic symbol in the trendy toy culture, with high user appeal and artistic expression.

These design concepts have made Ozai a huge success in the market, attracting the attention and love of a large number of young consumers.