Nook, an original fashion IP under 52TOYS, centers around a healing character known for her quiet, sensitive nature and creative genius. Since its launch in 2022, it has rapidly gained popularity and become a trendy toy sensation. The Nook OOTD Vinyl Plush Doll Pendant Series is the company's first blind box of plush dolls, featuring a "daily wear" theme. Through its interchangeable and interactive design, it enhances the IP's fashionable and healing qualities.

Nook OOTD Vinyl Plush Doll Pendant Series

6 regular design+1 hidden

Base: Cuddly Duckling,Americand Tonic,Travel Froggy,Orange Soda,Denim Diary,Spring Snapshots
Secret: Rebel Spirit (1/72)
Release Date: July 17, 2025

Healing IP Character
Nook portrays a quiet, introverted, yet creatively gifted young boy who excels at documenting the world with a film camera. Its reassuring style has attracted a large number of young users, particularly female fans and young men.
OOTD Series Design
Plush Doll + Dress-Up Play: The doll is made of vinyl plush with a built-in movable frame, allowing for multi-angle photo-taking, satisfying users' desire for trendy collectibles and interactive play.
Combining Healing and Fashion
Nook's quiet character contrasts with the trendy outfits of its OOTD collections, satisfying users' emotional needs for healing IP while offering the fun of stylish styling.