ToyCity

ToyCity, affiliated with Chengshi (Dongguan) Culture and Technology Co., Ltd., is the first brand company dedicated to incubating original Chinese trendy IP. Since its founding, ToyCity has embraced the brand philosophy of "Creating Happiness, Sharing Happiness." Focusing on four key areas: IP incubation and operations, brand promotion, channel operations, and trendy IP commercial innovation, it has developed into a comprehensive operating platform for the trendy IP industry.
ToyCity’s most well-known IPs include Laura, Mr.PA, MiKA, Angelboy, Cassy, MIA, etc.
ToyCity is a youth trendy toy brand committed to "helping adults find happiness."
ToyCity's vision: To enable everyone to find their own little happiness and to create a spiritual world of joy for young people.

ToyCity characters include:

Laura