Emma

Emma Blind Box is an original trendy toy brand created by MJ STUDIO, China. Since its establishment in 2017, it has quickly become popular all over the world with its unique IP image and exquisite design concept. The brand takes "Emma, the guardian elf of the secret forest" as the core character and builds a world view full of fantasy. Emma Blind Box cleverly combines multiple design styles such as ancient style, Lolita, steampunk, etc., and each product tells a unique adventure story.
The brand not only focuses on the collection value, but also innovatively introduces AR interaction, game linkage and other gameplay methods. The annual sales volume exceeds 15 million, covering more than 30 countries and regions. Today, Emma has become a cultural symbol for the younger generation to express their individuality and convey courage, making the collection of trendy toys sublimate into a lifestyle and emotional sustenance.